Google has developed a useful advertising system known as Google Ads or Google AdWords. Most businesses aim to top in digital marketing. Businesses have to bid with the right keywords to have clickable ads or help their landing pages appear in the top ranks on the search engine results page (SERP).
Using Google Ads has a price to pay. You have to consider several factors in the costs of advertising your business. When people search for products or services related to your business, your ads will appear on the first page of the search engine results. However, not at all times, your Google ads will work.
You begin to ask yourself– what’s wrong with my Google Ads? Why is it not working?
Hold on. We have answers for you.
We have a list of common reasons why your Google Ads are not working and the corresponding solution to resolve the problem.
1. Wrong Use of Keywords
The keywords you use are the backbone of your Google Ads campaign. Thus, it is important to do research about the keywords you should use.
We recommend Ahrefs in looking for keywords with high search volumes and relevance to the industry. List the relevant keywords and start creating relevant and engaging content. Skillfully and carefully integrate the right keywords to every content and ad you create. Be organized and under control in using keywords. It is best than using auto-optimization features. Not all marketers appreciate the auto-optimization feature, and problems may arise.
2. Content Contains Negative Keywords
Always treat contents and clickable ads sensitive. Keywords are not treated equally. In some cases, landing pages or ads may have keywords that are unnecessary and it misleads the readers.
An example of using negative or misleading keywords is advertising a pump repair services. Instead of letting the people note you are offering the service, they thought you are looking for a plumber to hire. Mismanaged ad campaigns are common.
That’s why you have to watch out for keywords use.
3. No Ad Schedule
By default, campaigns on Google Ads run 24/7, unless you set a specific running time for the ads. Google My Business helps you monitor your website activity and you will know the specific time a user clicked or visited your landing page through your ads. That’s why it is more important to set your ads on when the website traffic is high to maximize the ad performance.
Use Google My Business and determine the peak of your audience interaction to tailor the ads on which is the best schedule. Set it to the right time.
4. Low Bids
If you advertise in a large location, your ads and website will likely rank low or not at all on SERP. However, it depends on the industry you are in. Some industries require you to bid higher. The larger the location, the higher the budget. You do not have to worry as Google will advise on the amount to bid.
We recommend using Google Keyword Planner so you can determine the local cost per click of your target location. Usually, you can rank on the first page in a rural area for $500. However, bigger areas will require a bigger budget.
5. Not Targeting the Right Locations
Business location is a critical component for your ads to help your ads perform well. If your business is located in a large city, you have a broader service area. It is best to narrow down the location to compete with the local business. You might be covered by large and well-known corporations if you dive into larger vicinities.
Meanwhile, if your business in a rural area or a small town, expanding your location will help you gain attention from the local community. However, you have to remember that you should only advertise in locations where you are willing to provide your products or services.
6. Low Conversion Rate
Landing pages without contact forms or newsletters will give the audience a hard time reaching you and most likely they will leave your age. Moreover, if you have irrelevant content or content that the audience is not looking for, then it might not pique their interests.
Also, low-performance landing pages are often overlooked. Do not underestimate the power of your landing page. It is one of the critical factors that can drive the consumers or target towards your page.
Do not let your money go to waste by investing in clicks that will never convert into more consumers.
7. No Google Ads Extension
It is a good idea to use Google Ad extensions to maximize the performance of your ads. Ad extensions play a relevant role in choosing an extension to show on different searches on the search engine.
Ad campaigns expand to show more data. Thus, it is best to make your ad campaigns clear and straightforward. You can link your business number or contact page to gain more clicks. With the important information in your ad campaign, you are giving the audience more reason to visit your website.
8. Ad Text Not Engaging or Optimized
Ad texts are the keywords you use for your campaigns. Your keywords should engage the audience. Do not forget to optimize the keywords on your title and content heading. If you have an optimized ad text that is also engaging, you will keep your audience curious and interested. Make your ads clear, informational, and engaging to drive more clicks. Use your landing page to help them find the services they are searching for.
9. Ad Groups Not Opitimized
You need to categorize your services into different ad groups to launch an effective campaign. Make each ad group have a relevant keyword that will associate with the products or services you offer. Do not include irrelevant keywords as it may mislead the consumers.
Ensure that the keywords, ad groups, and landing page are related to each other to help Google Ads maximize their quality score.
10. No Compelling Offers
Consumers will always be curious about the products or services that you offer, and they will look for great deals. That’s why it is important to have compelling offers.
Ads or landing pages without an appealing incentive or offer will not convince the client to book a service or patronize your product. Truth be told, it is not easy to persuade a customer. Even when you offer free consultations for your services or free estimates for your products, it is not enough to drive the consumer’s interests.
Instead, give an offer that will make your consumers feel they will gain something from it. Hand out discounts on their first purchase.
11. Untracked Leads
You might think– how can I evaluate the performance of my ad campaigns? What are the ways to follow up with my consumers and prospects?
Use lead management software to track your consumers and prospects. You should expect to receive inquiries from your readers. If you have the right management tool, it will help you record the calls and messages from inquiries.
Give importance to lead tracking. It will give you opportunities and help gain more consumers. Moreover, the data you get from lead tracking will help you understand the target audience and their desired service or products. It guides business owners. It helps you create a better experience for your prospects and consumers.
So, what can you do with the leads you get?
Quick response and providing a helpful answer will convert leads. Make your readers or prospective consumers feel heard. Be ready to answer calls. Do not hesitate to attend the call when your phone rings.
Several successful ads went to waste because the inquiries of the consumers or prospects were not answered. The longer the client will wait for your response, the more likely they will choose your competitor.
