Can you monetise your blogs and website?
You sure can! What’s exciting is you do not have to be a digital marketing expert to do so. If you have the basic knowledge of Google AdSense and know some tips to maximise earnings, it is good to go!
There are several ways to make money with Google AdSense. Do not miss out on opportunities when it comes to making money on Google.
Website Owners and Google AdSense
Website owners make use of Google AdSense by allowing third-party advertisements on their websites. Business owners run ads on websites, blogs, and YouTube videos that have the same industry niche. When a target audience clicks on the ads, website owners get paid.
Thus, as a website owner, you have to display ads in the most efficient places. You can show Adword ads on several pages. Even Google recommends having a minimum of 20 pages when you facilitate AdSense.
Your website can generate revenue without you dealing with customers as it is not your product. But, you have to do some groundwork to drive more traffic to your website. Apply practical digital marketing actions and pay attention to search engine optimisation to drive more traffic and make revenue with AdSense.
Helpful Tips to Maximise Earnings
As several web owners, publishers, and advertisers use AdSense to monetise their website and content, some fall to some common mistakes.
Here are a few tips to help you maximise your AdSense earnings.
Create the Right Type of Website
Do you know different types of the website have different performance when generating AdSense revenues? That’s why you have to ensure that your website is inclined with the running ads.
If your content talks about the products or services advertised, then most likely, the audience will click on the ads. Thus, it is best to balance high-quality content and exciting topics.
Furthermore, websites that are best for Google AdSense are those that attract new and repetitive target audiences. Most of these types of websites are:
- Blog sites
- Forums and discussion sites
- Social networks
Note: Even though you work on a different website, ensure that you optimised it to work well with Google AdSense.
Publish High-Quality Content
Without content, there’s no way to place ads. That’s why you have to publish high-quality content with a topic that interests the target audience. Not only it helps gain traffic, but it also relates to the shown ads. Your web visitors feel the authority and expertise you hold in the niche.
Create high-quality content to maximise earnings and publish them regularly—Google algorithm rewards websites with high-quality and relevant content higher ranking. More so, a high ranking website yields more organic traffic in the long run.
Build Audience Before Applying AdSense
Although it is natural to feel the urge to set up AdSense after publishing the first piece of content, please avoid this temptation.
Aggressively placing ads on your website before gaining enough audience will put off your target audience. It will limit your ability to have authority in your niche. After you publish high-quality content, focus on gaining enough audience before you start displaying ads.
Color Strategy
Did you know that the Ad colours have a significant influence on their performance over time? There are three colour strategies you can apply to your Ad units. You can approach your Ad units in several ways.
- Blend colours will make the Ad units look similar to the content. But, you will still notice a slight difference between the Ads and the content on the page. There is a need to employ delineation as it can be considered a violation of Google policy.
- Complement colours use those already on your website but do not match the borders and background colours.
- Contrast colours will help your Ad units to stand out from the content.
However, there is no conclusive study of which strategy best yields high performance. So, it is best to test the strategy and look for what works best for your website. You can edit the Ads and run them for some time to differentiate which approach can monetize more.
Use Different Ad Options
The sole purpose of having Ad units is to capture the attention of the website visitors. Luckily, Google AdSense offers different options that will help you show your ads on your pages.
- The animated image appears as dynamic images.
- Display ads have a graphic format, and the size of the unit ad will depend on its placement.
- Link units will appear as topics that are related to the contents on your website. When a visitor clicks on the ad link, they will be redirected to a Google ads page.
- Rich media appears in a flash, video, and HTML format.
- Text or sponsored links are the ad units that appear in one or two lines of text format. Text ads usually include the title and address of the business.
Proper Placement of Ads
You cannot randomly place the ads on your page anywhere. You need to identify the optimal places where you can make your Ads appear on the site pages. When ads are placed on their proper placement, you will generate more clicks and drive more Ad revenue.
Place the Ad “above the fold.” When you say above the fold, it is the part of your website that you directly see without the need to scroll down. Your ad should be on the topmost part of your page. Ads placed above the fold are difficult for visitors to ignore.
Furthermore, do not push down the content. You have to be aware of the regulations of Google. Your website should not contain top massive ads, and you could get a penalty for that. That’s why it is better to have your website a layout that will highlight your content.
Place Ads Near CTAs
We all know that Call to Actions (CTA) invites visitors to take a particular action on the page. CTAs are either in buttons, social sharing tools, or forms. If you use a CTA, you may consider placing an ad beside it. Call to action is known to grab visitors’ attention; that’s why it can help cast light on the ads.
But, you have to remember that the CTA on the page is more important than the ads. Thus, make sure that the ads do not grab the visitor’s attention away from the CTAs.
Review and Optimise Ads
Do not be complacent with the ad layouts. It is best to perfect the art of testing every monetisation method. Everything that deals with AdSense and your ads should be revised.
You can set a schedule every month to compare the revenue of the best performing ads before the ads in the previous months. That way, you will know which formats and placement work best for your page.
If your Google Ads are not working, quickly attend and fix the problem to prevent losing some revenue.
Keep Updated
Lastly, keep yourself updated with the new trends and policies of AdSense. Do not stop yourself from looking at ideas and take inspiration from your competitors to gain more mileage. What’s important is you are constantly researching to increase the performance of your AdSense account.
If you want to maximise your potential earnings with Google AdSense, ensure you looked into the tips and started applying them to your AdSense.
