Articles

Digital marketing agencies must anticipate potential challenges and develop effective strategies to address them. Clients are the most concern for digital marketing agencies, and they are bound to encounter difficult clients. By understanding the behaviours and...

Google Ads is a powerful advertising platform that allows businesses to create and run ads on Google's search engine results pages (SERPs) and other websites across the internet. The platform enables businesses to reach specific audiences, making it an effective way...

Thriving in a local search for one location is already challenging. How much more if you have to do this in several locations? Knowing search engine optimisation is critical if you want to dominate numerous local searches for your multi-location business. These steps...

In recent years, digital marketing has changed dramatically, and Google Ads is one of the driving platforms. Google Ads can make your company a powerhouse if it is implemented correctly. Imagine having the power to reach audiences who use Google to search for...

No matter the business and industry, only a company that knows how to market its services well can reach and retain the right audience. But what if you do not have the tools or expertise? That’s when choosing and partnering with a white label SEO happens. Propose...

Planning about hiring a white label SEO agency? Of course, this is the most sought option for businesses struggling to reach or maintain their business growth. It is understandable why some businesses have a hard time because digital marketing trends are constantly...

We cannot stress how digital marketing has taken over the business world. Smartphone accessibility and social media use made brands and products visible around the globe. However, access to digital marketing is not easy. You have to be familiar with its several...

Today, everything is fast-paced. Industries are growing swiftly, and competition is getting tighter; this makes companies look for ways to generate more quality leads and convert them to customers. If you do not have a solution on how to compete yet, go through the...

Digital marketers know how guest blogging is a perfect method to open several opportunities in expanding your audience reach and online visibility. An effective guest blogging strategy helps you contribute to authoritative websites related to your niche. Guest...

Digital marketers have always measured their ad campaigns and email marketing performance through CTR (click-through rate). When email marketing became a digital marketing channel, email marketers added CTOR (click-to-open rate) along with CTR in their performance...

Ad copywriting is already a challenging feat. How much more if you have to make every ad creative and compelling? It has to be effective to stand out against your competitors. Let’s check out the effective PPC ad copywriting techniques experts use. Effective PPC Ad...

In the past decade, you can feel the influx of businesses taking the digital approach. Business owners have to build and maintain an excellent website to gain more online traffic and generate business revenue. However, not many businesses succeed in the digital...

Is Google Maps marketing a thing? I bet! If you know the importance of Google Maps to local businesses, you would believe! However, not most business owners believe in it, right? Most people think Google Maps is only used for looking directions or parking spaces. They...

It is common for most marketers and business owners to take pride in doing all things. That is why there are several things on their plate. You have to remind yourself that you do not have to do it all. The time comes, you will struggle to handle your existing clients...

It is usual for every business to experience triumphs and failures. But, amidst the difficulties, it is crucial for business owners to keep tabs on their monthly business growth. Today, you can observe how every business competes in the digital marketing space in...

Holidays are never-ending. As we orbit around the sun, season changes. That’s why holidays and special occasions are always right around the corner. People anticipate something as the holidays approach. Let’s say when Black Friday is around the corner, people...

Do you manage a nonprofit organisation? You may have heard about the understated program of Google for nonprofit organisations. Well, not all are aware of these services because Google does not promote the tool that much. If you are looking for ways to rank high in...

Since when did you know about QR codes? Well, this might surprise you, but QR codes have been around since 1994. They were developed and officially released by 2 engineers at Denso Wave. Its first application was in an auto industry in Japan. QR codes were inventory...

Today, customers appreciate online shopping more because of its convenience. Retail eCommerce sales have surpassed traditional shopping sales, and there’s no doubt that its growth will continue to increase. You might be looking for answers to whether you should create...

Google has developed a useful advertising system known as Google Ads or Google AdWords. Most businesses aim to top in digital marketing. Businesses have to bid with the right keywords to have clickable ads or help their landing pages appear in the top ranks on the...

Table of Contents Best Time to Post Facebook Best Time to Post Instagram Best Time to Post Twitter Best Time to Post LinkedIn It is quite obvious how powerful social media is today, and it is a challenge for influencers and business owners who use social media...

Do you know that 80% of the buyer’s decision to buy a product or acquire service is done without any single sales or marketing calls? Most buyers rely on the things they find on the Internet. They look for a review, ask for advice, seek recommendations, and even watch...

Are you ready to try a new ad strategy? You may have given all your effort and patience to discover the best ad strategy. Luckily, you have stumbled across LinkedIn. I hope you already have an idea of how to set up LinkedIn ads. If you still do not go over how...

It is common for online sellers and small business owners to struggle in looking for a cost-efficient and effective method to market their brand to a wider audience. Fortunately, we are in an era where we can easily access the Internet– we can easily send direct mails...

Your Google Ads are quickly running, Facebook ads are waving to its million active users, and Bing leads several leads to your page. That’s a good catch right there. But, have you looked on LinkedIn Ads? Do you want to build relationships with like-minded...

Gear yourself with the necessary knowledge in interpreting your paid search account. Keep an eye and understand the flow of traffic, conversions, and sales data. Picture this: If a customer visits your store, you would not know if they’re there because they saw a TV...

Email marketing is the ultimate strategy for online sellers and business owners. It provides convenience to both the marketer and consumer. They can easily access news, updates, exclusive discounts, or newly released products through email campaigns. When we say email...

Today, I want to share all about Google Ads and how it is helpful to most businesses. But first, let me tell you an ironic story about my friends that are running their businesses. As soon as my friends made money from their retailers, they start to brag about all...

Where did online shopping caught the world’s attention? Amazon. Is it taking over the Internet? Perhaps, maybe. If I’d look into the transaction details on Amazon Prime, I have probably spent more of my paycheck on their products. Whether it’s a random cleaning...

Amazon is a big platform. How can I make my products stand out in the vast sea of Amazon products that most people love? It is natural to doubt whether the platform could yield significant returns to your businesses. As you see, there are several products and sellers...

Ads are important for online businesses. But, have you considered calculating the ad budget? According to the CMO Survey, for over a decade, top marketers were asked how they expect their marketing expenses to change each year. It was observed that the budget for...

According to a recent study, about 45% of the world’s population is using any form of social media. Impressive, isn’t it? There are about 3.6 billion people who use social media. By now, with that impressive number of users, you are probably aware of how important...

Let every visual that you put in front of your audience count – whether it be paid ads or organic marketing channels. According to Nielsen, digital marketing is responsible for almost 60% of brand sales. How is this possible? The increased usage of visual platforms in...