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Keyword Research Tips: How to Find Low-Competition Keywords

Content writers aim to rank high for competitive keywords. However, it’s challenging to use them for short-term goals. More so if your website is new or not yet known. Well, we’re not saying you should not target competitive keywords. Today, we are suggesting you...

Website Marketplace: Why Should You Create One?

Today, customers appreciate online shopping more because of its convenience. Retail eCommerce sales have surpassed traditional shopping sales, and there’s no doubt that its growth will continue to increase. You might be looking for answers to whether you should create...

Adding FAQ Scheme to Content – What Benefits Are There

Adding FAQ Scheme to Content – What Benefits Are There

Unsurprisingly, several websites use the FAQ scheme in search results. However, Google already said this markup could be utilised on any page.  For us, digital marketers, it is a wrong move for publishers. The FAQ scheme will look spammy and creates zero sense. Some...

What is Favicon SEO?

What is Favicon SEO?

Favicons are mini icons that visually represent your brand or website on the browser tab, bookmark list, search history, search ads, and search results. These graphics are most likely 16x16 pixels in size. Ideally, your website’s favicon should be the same as your...

What’s Inside High-Ranking Articles?

What’s Inside High-Ranking Articles?

You've probably read one of the SEO tips is to invest in long-form content to have high-ranking articles. Don't get me wrong, short-form content can also rank perfectly as long-forms. So, what's the catch? You have to be consistent in the quality of what you write–...

21 Google SEO Tips for 2021

21 Google SEO Tips for 2021

A month in 2021– how's your website going? Are your statistics going upward? If it's on a steady path, going downhill, or even going uphill, you have to know these Google SEO tips for 2021. Applying these tips will move mountains for your organic traffic. We have four...

23 Digital Marketing Acronyms – Basic Things You Should Know

23 Digital Marketing Acronyms – Basic Things You Should Know

Being active in digital marketing requires you to know its basic information and strategies– even familiarizing digital marketing acronyms are important. If you have adequate knowledge about digital marketing, it will help you build your brand identity, boost online...

What’s Behind Calls to Action (CTA)?

What’s Behind Calls to Action (CTA)?

One of the critical factors in social media marketing is the calls-to-action. The lack of CTAs on your content or website will confuse visitors and have no idea what to do when visiting your page. It also helps the overall conversion rate of the website. What’s behind...

The Trick of Search Marketing Strategy

The Trick of Search Marketing Strategy

Google's performance marketing specialist, Alexandra Storey, reached out to agencies and brands. She discussed how search is a useful advertising tool that helps businesses grow and connect with their customers. According to Alexandra, there are four fundamental...

Purchase Journey: What’s in the Messy Middle?

Purchase Journey: What’s in the Messy Middle?

An employee from Google's consumer insight team has explored and observed changes in consumer behavior. Let's take a look at what they have discovered about every buyer's decision process. When people make a decision, their thoughts are messy– and over time, it gets...

How Does Search Engines Work – SEO Guide 101 for Beginners

How Does Search Engines Work – SEO Guide 101 for Beginners

Search engines explore, understand, and organize the Internet's contents to offer website users relevant results to their search queries. In other words, they are search machines. If you aim for a higher rank on the search engine results page, your content should be...

7 Ways to Increase Website Organic Traffic

7 Ways to Increase Website Organic Traffic

Every business owners and digital marketers want their target audience’s attention– will this all be about SEO practices and costly PPC ads? When consumers search for products and services, business owners hope that their target audience will find them first and not...

How to Determine SEO Score and Factors that Affect It

How to Determine SEO Score and Factors that Affect It

You are probably wondering how your website’s search engine optimization (SEO) is doing right now– is it high-quality? Evaluating your website’s SEO score is sometimes tricky, especially if you are not an expert in digital marketing.  There are several SEO checker...

SEO-Driven Affiliate Marketing: How to Earn More

SEO-Driven Affiliate Marketing: How to Earn More

Have you heard about affiliate marketing? I bet you know about it as one of the most popular ways to earn money from a website. Meanwhile, marketers use SEO strategies to increase their visibility. SEO-driven affiliate marketing is a combination of both strategies–...

How to Determine if Google Penalized Your Website

How to Determine if Google Penalized Your Website

Before you start optimizing your website for Google, you need to determine whether your domain has received Google’s penalties. Google penalizes websites that cannot achieve good rankings. That’s why it is one of your priorities to determine which algorithm changes...

How to Be Visible on Google – Step by Step Guide

How to Be Visible on Google – Step by Step Guide

Websites need to attract traffic and convert leads, but how can you achieve the goal if your website is not visible on Google? Make your brand visible on Google. Lead more consumers into your business. Exceed your expectation– this guide is long, but it will be worth...

Best Website Designs to Rank High in Google Search

Best Website Designs to Rank High in Google Search

Storytime– I was talking to a new client yesterday about website SEO. They are looking for ways to have a better ranking on Google for their search terms. I went hands-on and reviewed their website. That’s when I found out– their website is in a normal state. Their...

Page Speed Optimization – Insider Tips

Page Speed Optimization – Insider Tips

Page speed optimization is a strategy most digital marketers often overlooked. It is a critical factor for successful SEO. If you do not monitor and ensure the speed of your website, you will lose your visitors. You have to ensure your website loads fast to retain and...

9 Reasons You Need to Revamp SEO Approach

9 Reasons You Need to Revamp SEO Approach

Change is the only constant thing in this world– and just like that, the best practices in SEO evolve over time. If you are using outdated SEO practices, it’s time to reconsider changing your SEO approach. Have you ever wonder why your website is not generating any...

Guide to Build Strong Backlink Profile

Guide to Build Strong Backlink Profile

Will great content enough for Google to reward you? True enough Google will reward websites that provide great content. Websites with relevant content will land in a good spot in search engine results. However, can the website have the number one spot in the rankings?...

Is it Best to Pause Ad Campaigns Over Holidays?

Is it Best to Pause Ad Campaigns Over Holidays?

In Australia and worldwide, several businesses take a break for 1 to 3 weeks over the holidays. They close the doors in favor of Christmas and New Year– the time to spend with loved ones. If your business is closed over the holidays, you probably have asked yourself...

11 Reasons Why Google Ads is Not Working

11 Reasons Why Google Ads is Not Working

Google has developed a useful advertising system known as Google Ads or Google AdWords. Most businesses aim to top in digital marketing. Businesses have to bid with the right keywords to have clickable ads or help their landing pages appear in the top ranks on the...

Different Types of Social Media Platform

Different Types of Social Media Platform

When you hear the phrase “social media", which of the platforms come to mind? For us, it is Facebook and Twitter. It is undeniable how these platforms have millions of active daily users. However, these two networks represent only one type of social media platform....

How to Engage with the Audience

How to Engage with the Audience

With the power of social media, we want to make the most out of them. They are the best platform to gain more audience, but you have to think and work smart on using social media networks. Social media platforms are arguably the best way to connect and engage with an...

Instagram Best Practices in Social Media Marketing

Instagram Best Practices in Social Media Marketing

Table of Contents Best Instagram Practices Create a Business Profile Have an Instagram Bio for Attention Post Engaging and High-Quality Visual Content Determine What Your Audience Wants Post at the Best Time and Day Use Relevant Hashtags Create Strategies through...

Facebook Best Practices in Social Media Marketing

Facebook Best Practices in Social Media Marketing

Table of Contents Use Facebook Videos to Advantage KISS Post Get to Know and Understand Target Audience Post Frequently and Timely Manner Highlight and Engage with Customers and Target Audience Always Understand Facebook AnalyticsFacebook is the largest social network...

Best Time to Post on Social Media

Best Time to Post on Social Media

Table of Contents Best Time to Post Facebook Best Time to Post Instagram Best Time to Post Twitter Best Time to Post LinkedInIt is quite obvious how powerful social media is today, and it is a challenge for influencers and business owners who use social media...

How Small Business Boost Social Media Marketing Efforts

How Small Business Boost Social Media Marketing Efforts

Table of Contents Why Understanding Audience Matters? Reasons Social Media Marketers Should Use Google Analytics How to Know More About Your Audience? Set Up Audience Report You may also read:  Small businesses have realized that using social media for their...

A Glimpse of Social Media Automation

A Glimpse of Social Media Automation

How well do you know social media automation? Social media automation uses automated tools to optimize and streamline the process of social media interactions. Automation includes scheduling new posts or republishing popular existing articles. When you opt to automate...

30-Day Digital Marketing Challenge

Do you know that 80% of the buyer's decision to buy a product or acquire service is done without any single sales or marketing calls? Most buyers rely on the things they find on the Internet. They look for a review, ask for advice, seek recommendations, and even watch...

Powerful Advantages of Google Reviews

Powerful Advantages of Google Reviews

Table of Contents   How Important are Google Reviews? How to Get More Google Reviews for Business Websites? How to Deal with Negative Customer Review   You may also read:   Whether you are on Facebook, Instagram, YouTube– nearly every social media...

How to Launch New Website without Losing Google Search Rank

How to Launch New Website without Losing Google Search Rank

Table of Contents Why Consider SEO in Launching a New Website? Pre-launch Methods Redesigning Method Post-Launch Methods Monitor the Changes You may also read:  Over our website’s lifetime, we have to maintain its SEO, so how to launch a new website without...

Google Analytics – How Well Do You Know Your Audience?

Google Analytics – How Well Do You Know Your Audience?

Today, almost all businesses use multiple social media platforms. Are you using one for your business? Are you looking for ways where you can improve your social media presence? Google Analytics will help you uncover valuable data about your audience. You can...

Analytics Basics: Complete Beginner’s Guide

Analytics Basics: Complete Beginner’s Guide

Table of Contents What is Google Analytics? Data Collection Data Processing Report Generation Why is Google Analytics Important? How to Set Up Google Analytics Account You may also read:   Did you know Google Analytics was launched in 2005? It became the...

LinkedIn Ads Best Practices: Maximize Business Growth

LinkedIn Ads Best Practices: Maximize Business Growth

Table of Contents Target the Right LinkedIn Audience Monitor Click-Through Rates of Each Campaign Keep Ad Content Short Get Insights from Other Advertising PlatformsAre you ready to try a new ad strategy? You may have given all your effort and patience to discover the...

LinkedIn Ads Grow Your Business – Everything You Need to Know

LinkedIn Ads Grow Your Business – Everything You Need to Know

Table of Contents Who should create a LinkedIn Ad Campaign? Who can see LinkedIn Ads? What are the Types of LinkedIn Ads? Sponsored Content Message Ads/InMail Dynamic Ad Text Ads How Much LinkedIn Ads Cost? 5 Steps on How to Set Up LinkedIn AdsCheck these articles:...

Google Ads Basics: Understanding Search Metrics

Google Ads Basics: Understanding Search Metrics

Table of Contents Right Search Paid Metrics Traffic Data Learn about Traffic Data Conversion Data Learn about Conversion Data Sales Data Learn about Sales Data Gear yourself with the necessary knowledge in interpreting your paid search account. Keep an eye and...

Website Stats 2020 – How Many Websites Are There?

Website Stats 2020 – How Many Websites Are There?

Table of Contents Fast Growing Phase of the Internet Current Growth of Websites Future of Websites Are you familiar with the Big Bang theory? The creation of websites started small and has consequently expanded throughout billions of web pages. As we can see today,...

What is Email Marketing? – Discover the New Marketing Trend

What is Email Marketing? – Discover the New Marketing Trend

Table of Contents What is Email Marketing? Which Platform to Use for Email Marketing? How do I Setup an Effective Email Campaign?Email marketing is the ultimate strategy for online sellers and business owners. It provides convenience to both the marketer and consumer....

Voice Search for PPC Campaigns – How to Optimise Campaigns

Voice Search for PPC Campaigns – How to Optimise Campaigns

Table of Contents   What is Google Voice Search? Why People Use Voice Search? Why is Voice Search Becoming More Popular? How to Apply Voice Search for PPC Campaign   You may also read:   Are your paid search campaigns ready for voice search? Google is...

All About Google Ads – Understanding How It Works

All About Google Ads – Understanding How It Works

Table of Contents Overview of Google Ads What are the Benefits of Google Ads? How does Google Ads Work? How much does Google Ads Cost?Today, I want to share all about Google Ads and how it is helpful to most businesses. But first, let me tell you an ironic story about...

Amazon Ad Platform: Complete Guide for Beginners

Amazon Ad Platform: Complete Guide for Beginners

Table of Contents What is the Amazon Ad Platform? Why Should You Use Amazon Advertising? Types of Amazon Ads Getting Started with Amazon Ads How much does Amazon Advertising Cost?Where did online shopping caught the world's attention? Amazon. Is it taking over the...

Optimise Your Amazon Ad Platform – Maximise Its Efficiency

Table of Contents Use Product Categories to Create Well-Structured Campaigns Employ Helpful Keywords Bid on Popular Brands that Offers the Same Products Attention-Grabbing Visuals Ensure a Compelling and Specific Ad Copy Experiment the Three Ad Formats Set the Right...

Best Website Practices 2020 – Get More Lead Conversions

Best Website Practices 2020 – Get More Lead Conversions

Best Web Practices   Consistent Branding Design for User Experience (UX) Reduce Giving Out Website Choices Make CTA Buttons Highly Visible Use Negative Space = Clean Design Mobile-Friendly Design Write Valuable Website Content Prioritize SEO Fast Page Loading...

Calculating Ad Budget – How Much Should I Spend on Ads?

Calculating Ad Budget – How Much Should I Spend on Ads?

Table of Contents   Beginner Tips in Calculating Ad Budget How to Facilitate Ads in Digital Marketing Calculate Budget – How Much Should I Spend on Ads?   Ads are important for online businesses. But, have you considered calculating the ad budget? According...

Social Media Best Practices – Gain More Followers in Your Campaign

Social Media Best Practices – Gain More Followers in Your Campaign

According to a recent study, about 45% of the world’s population is using any form of social media. Impressive, isn’t it? There are about 3.6 billion people who use social media. By now, with that impressive number of users, you are probably aware of how important...

Best Practices for Paid Ads – Make it More Engaging

Let every visual that you put in front of your audience count – whether it be paid ads or organic marketing channels. According to Nielsen, digital marketing is responsible for almost 60% of brand sales. How is this possible?  The increased usage of visual platforms...

Enable Google Web Stories to Drive More Traffic

Enable Google Web Stories to Drive More Traffic

Table of Contents   Introduction to Google Web Stories Overview on the Features of Web Stories Benefits of Enabling Web Stories   Have you heard about the AMP stories? 2 years ago, Google supported the Accelerated Mobile Pages (AMP) technology. They launched...

5 Effective Ways to Improve Site Rank – Be on Top of the Rank

Being on the top rank is the climax for every business enterprise online. Money cannot guarantee Google ranks. But with effort and strategy, you can improve your position without spending a dime from your pocket. We sometimes ask ourselves, "what is the worth of my...

SEO and Moment of Truths Combined – Persuade Your Customers at ZMOT

SEO and Moment of Truths Combined – Persuade Your Customers at ZMOT

More than a decade ago, consumers received marketing messages through televisions, print ads, radios, and word of mouth. But, today, everything has changed. The marketing message has lost its value. Consumers are taking matters in their own hands. Don’t you look for...

AdSense Tips to Maximize Earnings

AdSense Tips to Maximize Earnings

Can we monetize our blogs and website? You sure can, and you do not need to be a digital marketing expert to do so. You only need the basic knowledge of Google AdSense and tips to maximize earnings. Yes, you read it right. There are multiple ways to make money with...

Understanding the Benefits of Blogging

Understanding the Benefits of Blogging

Is creating a blog for our business worth the time, money, and effort? Yes, it sure is! With the fast-changing technological landscape, we have to cope with the increasing demands of our consumers. That is why businesses must create an influential web presence to...

5 Helpful Questions to Effectively Launch a Marketing Campaign

5 Helpful Questions to Effectively Launch a Marketing Campaign

Social media, email marketing, digital advertising, and traditional mailouts are several methods to spread a relevant idea. But, the question is, how can you effectively launch the campaign through these platforms? Each of these media platforms has different concerns,...

7 Digital Marketing Actions: Give Your Business a Boost Now

7 Digital Marketing Actions: Give Your Business a Boost Now

7 Digital Marketing Actions you can take right now to give you business a boost! Today, almost all businesses have put up virtual alternatives to meet the demands of consumers and widen their target audience. The digital world has a wider scope and limitation than the...

Google Ads Not Working? – Common Reasons and How to Resolve Them

Google Ads Not Working? – Common Reasons and How to Resolve Them

Google Ads, also known as Google AdWords, is a useful advertising system developed by Google. Most businesses aim to top in the digital marketing bids on certain keywords for their advertisement. Bidding with the right keywords for the clickable ads or landing pages...

What does it mean to be a Google Partner Agency?

What does it mean to be a Google Partner Agency?

I remember back more than 10 years ago, sitting in a room at the Sydney Google headquarters in Pyrmont with only about a dozen other business owners while 2 staff from Google were talking to us about the new Partners program that they were about to launch. At this...

Design Website pages for the best possible chance on Google Search

Design Website pages for the best possible chance on Google Search

    I was talking to a new client yesterday about Search Engine Optimisation for their website (not built by us) to help get it ranking better on Google for a number of search terms.    I did a review to see where this website was at presently, only to...

9 Steps to Grow your Business Website in 2020

9 Steps to Grow your Business Website in 2020

LET’S MAKE 2020 GREAT! Below are 9 simple steps you can take to get the most out of your website and make 2020 awesome for your business.1. Keep it simple! Your clients need to be able to find what they are looking for quickly and on the devices that they choose to...

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