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Powerful Advantages of Google Reviews

Powerful Advantages of Google Reviews

Table of Contents   How Important are Google Reviews? How to Get More Google Reviews for Business Websites? How to Deal with Negative Customer Review   You may also read:   Whether you are on Facebook, Instagram, YouTube– nearly every social media...

How to Launch New Website without Losing Google Search Rank

How to Launch New Website without Losing Google Search Rank

Table of Contents Why Consider SEO in Launching a New Website? Pre-launch Methods Redesigning Method Post-Launch Methods Monitor the Changes You may also read:  Over our website’s lifetime, we have to maintain its SEO, so how to launch a new website without...

How Well Do You Know Your Audience? – Google Analytics

How Well Do You Know Your Audience? – Google Analytics

Table of Contents Why Understanding Audience Matters? Reasons Social Media Marketers Should Use Google Analytics How to Know More About Your Audience? Set Up Audience Report You may also read:  Today, almost all businesses use multiple social media platforms. Are...

Analytics Basics: Complete Beginner’s Guide

Analytics Basics: Complete Beginner’s Guide

Table of Contents What is Google Analytics? Data Collection Data Processing Report Generation Why is Google Analytics Important? How to Set Up Google Analytics Account You may also read:   Did you know Google Analytics was launched in 2005? It became the...

LinkedIn Ads Best Practices: Maximize Business Growth

LinkedIn Ads Best Practices: Maximize Business Growth

Table of Contents Target the Right LinkedIn Audience Monitor Click-Through Rates of Each Campaign Keep Ad Content Short Get Insights from Other Advertising PlatformsAre you ready to try a new ad strategy? You may have given all your effort and patience to discover the...

LinkedIn Ads Grow Your Business – Everything You Need to Know

LinkedIn Ads Grow Your Business – Everything You Need to Know

Table of Contents Who should create a LinkedIn Ad Campaign? Who can see LinkedIn Ads? What are the Types of LinkedIn Ads? Sponsored Content Message Ads/InMail Dynamic Ad Text Ads How Much LinkedIn Ads Cost? 5 Steps on How to Set Up LinkedIn AdsCheck these articles:...

Google Ads Basics: Understanding Search Metrics

Google Ads Basics: Understanding Search Metrics

Table of Contents Right Search Paid Metrics Traffic Data Learn about Traffic Data Conversion Data Learn about Conversion Data Sales Data Learn about Sales Data Gear yourself with the necessary knowledge in interpreting your paid search account. Keep an eye and...

Website Stats 2020 – How Many Websites Are There?

Website Stats 2020 – How Many Websites Are There?

Table of Contents Fast Growing Phase of the Internet Current Growth of Websites Future of Websites Are you familiar with the Big Bang theory? The creation of websites started small and has consequently expanded throughout billions of web pages. As we can see today,...

What is Email Marketing? – Discover the New Marketing Trend

What is Email Marketing? – Discover the New Marketing Trend

Table of Contents What is Email Marketing? Which Platform to Use for Email Marketing? How do I Setup an Effective Email Campaign?Email marketing is the ultimate strategy for online sellers and business owners. It provides convenience to both the marketer and consumer....

Voice Search for PPC Campaigns – How to Optimise Campaigns

Voice Search for PPC Campaigns – How to Optimise Campaigns

Table of Contents   What is Google Voice Search? Why People Use Voice Search? Why is Voice Search Becoming More Popular? How to Apply Voice Search for PPC Campaign   You may also read:   Are your paid search campaigns ready for voice search? Google is...

All About Google Ads – Understanding How It Works

All About Google Ads – Understanding How It Works

Table of Contents Overview of Google Ads What are the Benefits of Google Ads? How does Google Ads Work? How much does Google Ads Cost?Today, I want to share all about Google Ads and how it is helpful to most businesses. But first, let me tell you an ironic story about...

Amazon Ad Platform: Complete Guide for Beginners

Amazon Ad Platform: Complete Guide for Beginners

Table of Contents What is the Amazon Ad Platform? Why Should You Use Amazon Advertising? Types of Amazon Ads Getting Started with Amazon Ads How much does Amazon Advertising Cost?Where did online shopping caught the world's attention? Amazon. Is it taking over the...

Optimise Your Amazon Ad Platform – Maximise Its Efficiency

Table of Contents Use Product Categories to Create Well-Structured Campaigns Employ Helpful Keywords Bid on Popular Brands that Offers the Same Products Attention-Grabbing Visuals Ensure a Compelling and Specific Ad Copy Experiment the Three Ad Formats Set the Right...

Best Website Practices 2020 – Get More Lead Conversions

Best Website Practices 2020 – Get More Lead Conversions

Best Web Practices   Consistent Branding Design for User Experience (UX) Reduce Giving Out Website Choices Make CTA Buttons Highly Visible Use Negative Space = Clean Design Mobile-Friendly Design Write Valuable Website Content Prioritize SEO Fast Page Loading...

Calculating Ad Budget – How Much Should I Spend on Ads?

Calculating Ad Budget – How Much Should I Spend on Ads?

Table of Contents   Beginner Tips in Calculating Ad Budget How to Facilitate Ads in Digital Marketing Calculate Budget – How Much Should I Spend on Ads?   Ads are important for online businesses. But, have you considered calculating the ad budget? According...

Social Media Best Practices – Gain More Followers in Your Campaign

Social Media Best Practices – Gain More Followers in Your Campaign

According to a recent study, about 45% of the world’s population is using any form of social media. Impressive, isn’t it? There are about 3.6 billion people who use social media. By now, with that impressive number of users, you are probably aware of how important...

Best Practices for Paid Ads – Make it More Engaging

Let every visual that you put in front of your audience count – whether it be paid ads or organic marketing channels. According to Nielsen, digital marketing is responsible for almost 60% of brand sales. How is this possible?  The increased usage of visual platforms...

Enable Google Web Stories to Drive More Traffic

Enable Google Web Stories to Drive More Traffic

Table of Contents   Introduction to Google Web Stories Overview on the Features of Web Stories Benefits of Enabling Web Stories   Have you heard about the AMP stories? 2 years ago, Google supported the Accelerated Mobile Pages (AMP) technology. They launched...

5 Effective Ways to Improve Site Rank – Be on Top of the Rank

Being on the top rank is the climax for every business enterprise online. Money cannot guarantee Google ranks. But with effort and strategy, you can improve your position without spending a dime from your pocket. We sometimes ask ourselves, "what is the worth of my...

SEO and Moment of Truths Combined – Persuade Your Customers at ZMOT

SEO and Moment of Truths Combined – Persuade Your Customers at ZMOT

More than a decade ago, consumers received marketing messages through televisions, print ads, radios, and word of mouth. But, today, everything has changed. The marketing message has lost its value. Consumers are taking matters in their own hands. Don’t you look for...

AdSense Tips to Maximize Earnings

AdSense Tips to Maximize Earnings

Can we monetize our blogs and website? You sure can, and you do not need to be a digital marketing expert to do so. You only need the basic knowledge of Google AdSense and tips to maximize earnings. Yes, you read it right. There are multiple ways to make money with...

Understanding the Benefits of Blogging

Understanding the Benefits of Blogging

Is creating a blog for our business worth the time, money, and effort? Yes, it sure is! With the fast-changing technological landscape, we have to cope with the increasing demands of our consumers. That is why businesses must create an influential web presence to...

5 Helpful Questions to Effectively Launch a Marketing Campaign

5 Helpful Questions to Effectively Launch a Marketing Campaign

Social media, email marketing, digital advertising, and traditional mailsouts are several methods to spread a relevant idea. But, the question is, how can you effectively launch the campaign through these platforms? Each of these media platforms has different...

7 Digital Marketing Actions: Give Your Business a Boost Now

7 Digital Marketing Actions: Give Your Business a Boost Now

7 Digital Marketing Actions you can take right now to give you business a boost! Today, almost all businesses have put up virtual alternatives to meet the demands of consumers and widen their target audience. The digital world has a wider scope and limitation than the...

Google Ads Not Working? – Common Reasons and How to Resolve Them

Google Ads Not Working? – Common Reasons and How to Resolve Them

Google Ads, also known as Google AdWords, is a useful advertising system developed by Google. Most businesses aim to top in the digital marketing bids on certain keywords for their advertisement. Bidding with the right keywords for the clickable ads or landing pages...

What does it mean to be a Google Partner Agency?

What does it mean to be a Google Partner Agency?

I remember back more than 10 years ago, sitting in a room at the Sydney Google headquarters in Pyrmont with only about a dozen other business owners while 2 staff from Google were talking to us about the new Partners program that they were about to launch. At this...

Design Website pages for the best possible chance on Google Search

Design Website pages for the best possible chance on Google Search

    I was talking to a new client yesterday about Search Engine Optimisation for their website (not built by us) to help get it ranking better on Google for a number of search terms.    I did a review to see where this website was at presently, only to...

9 Steps to Grow your Business Website in 2020

9 Steps to Grow your Business Website in 2020

LET’S MAKE 2020 GREAT! Below are 9 simple steps you can take to get the most out of your website and make 2020 awesome for your business.1. Keep it simple! Your clients need to be able to find what they are looking for quickly and on the devices that they choose to...

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