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Can Understanding Quality Score Enhance Ad Performance?

Can Understanding Quality Score Enhance Ad Performance?

In the fast-paced world of digital advertising, where every click counts, the performance of your ads can make or break your online marketing strategy. Digital marketers understand the critical role that effective advertising plays in capturing the attention of...

How Powerful is Google Ads? Unlocking Your Growth Potential

How Powerful is Google Ads? Unlocking Your Growth Potential

In the ever-evolving digital marketing landscape, one tool stands out as a game-changer: Google Ads. Whether you're an established marketer or just stepping into the realm of online advertising, understanding the potential of Google Ads can be the key to unlocking...

How Ad Copy Commands Clicks and Converts? Power of Persuasion

How Ad Copy Commands Clicks and Converts? Power of Persuasion

Step into the realm of digital marketing mastery, where the power of persuasion through ad copies turns your casual browsers into engaged customers. Let’s dive into strategies that transform your ad copy from mere text into a potent catalyst for maximum clicks and...

Are You Getting Found On Google? Quick Tips to Boost Visibility

Are You Getting Found On Google? Quick Tips to Boost Visibility

In today's online world, being visible on Google can make a big difference for your business or personal brand. Among the numerous platforms and search engines, Google reigns supreme as the go-to source for information. But you don't need to be a tech wizard to...

Is Google My Business the Secret to Getting More Customers?

Is Google My Business the Secret to Getting More Customers?

In today's digital world, pretty much everyone uses the internet to find local stuff. Whether it's a cool café, a handyman, or a hair salon, being on the internet is a big deal for businesses. That's where Google My Business (GMB) comes in. It's like your digital...

Is Getting Professional Help the Secret to SEO Success?

Is Getting Professional Help the Secret to SEO Success?

In today's digital world, having lots of people discover your website can be a game-changer. That's where SEO comes in. But what if you're not a tech wizard or a digital guru? Is it a good idea to get some expert help to make your website more visible on Google? Let’s...

Why Getting Social Boosts Your Google Ranking?

Why Getting Social Boosts Your Google Ranking?

In the world of websites and online marketing, there's a secret to making your website show up higher in Google searches. It's called "social engagement," and it's more important than you might think. Even if you're not a digital marketing expert, you can understand...

Why Consistency Matters in Google SEO and Ads?

Why Consistency Matters in Google SEO and Ads?

When it comes to making your business visible on the internet, Google is the go-to platform. Whether you're using Google Ads to advertise or trying to show up in regular search results, one thing is clear: being consistent is super important. But why, you might ask?...

How to Master the Art of Engaging with Customer Reviews

How to Master the Art of Engaging with Customer Reviews

We are now in a fast-paced world, online reviews hold incredible sway over the choices we make as consumers and the success of our businesses. They are more than just a place for customers to share their thoughts; they are a vital resource for businesses to establish...

Is Content the Ultimate Key to Dominating Google’s SEO Game?

Is Content the Ultimate Key to Dominating Google’s SEO Game?

In the world of the internet, when you search for something on Google, the results you see aren't random. Websites appear on the first page because they've mastered the art of being found, and one key ingredient to this success is something we all interact with...

Why Optimise Your Website?

Why Optimise Your Website?

Let’s unlock one of the secrets to Google visibility. In today's digital age, the online presence of your business is nothing short of your storefront. Imagine a potential customer walking into a store where the shelves are disorganised, the lights flicker, and the...

Is Your Website Truly Mobile-Friendly?

Is Your Website Truly Mobile-Friendly?

In today's digital age, having a mobile-friendly website is not just a trend; it's a necessity. But what exactly does it mean for your website to be truly mobile-friendly, and why should you care? Let's break it down in simple terms and understand its significance for...

How to Use Quora for Social Media Marketing

How to Use Quora for Social Media Marketing

Among the social media platforms, discussion websites, such as Quora, are often overlooked. Only a few know how Quora is a powerful platform to reach more audience for your brand. If you are not familiar with Quora, here are a few facts about the social media...

SEO Headline Writing: 9 Ways to Catch Attention

SEO Headline Writing: 9 Ways to Catch Attention

9 Ways to Catch Audience Attention 1. Use Specific Number or Data 50% of your blog post’s effectiveness comes from its headlines. If you fail to make your headline clickable, all of your other marketing strategies will not be as effective. You will be wasting your...

How to Measure the ROI of Your Content Marketing Efforts

Content marketing helps build your brand awareness, generate leads, and increase conversion, ultimately leading to a positive ROI when done correctly. The success of your content marketing efforts depends on the target audience’s response to your content and overall...

The Top Features and Benefits of Google Ads for Your Business

The Top Features and Benefits of Google Ads for Your Business

Google Ads is a powerful advertising platform that allows businesses to create and run ads on Google's search engine results pages (SERPs) and other websites across the internet. The platform enables businesses to reach specific audiences, making it an effective way...

The Pros and Cons of White Label SEO: Is It Right for Your Business?

“White label” rings a bell within the digital marketing realm. It is a trendy way of saying you have an agency partner that helps you in SEO and digital marketing. What do white label SEO providers do? Providers finish the SEO tasks that you sell under your company...

The Top Benefits of Content Marketing for Your Business

Every business aims to gain a digital presence. It is impossible for businesses to only rely on brick-and-mortar techniques in this competitive market. Digital marketers will tell you to invest in content marketing. Content marketing is one of the most effective...

Real Estate SEO Tips to Generate Leads from Local Search

Real Estate SEO Tips to Generate Leads from Local Search

SEO can be beneficial for real estate websites. When potential clients search for real estate agents or properties in a particular area, having a well-optimised website can help your business reach the top of the search results, leading to more traffic and potential...

Common SEO Pain Points for Business and How to Resolve Them

The process of optimising a website, Search Engine Optimisation (SEO), is a complex process. It aims to improve the website’s ranking on a search engine such as Google. Just like any other strategy or process, SEO has some pain points. Pain points are problems or...

White Label Solutions to Resell and Grow Revenue

There is much to keep up with in this digital age— brand awareness, product marketing, and brand presence. How can you cope with these when they are also evolving endlessly? The first impulse for businesses is to do things within their internal teams. However, this...

Signs Hinting Your Marketing Agency Needs White Label SEO

Signs Hinting Your Marketing Agency Needs White Label SEO

Managing a marketing agency is crucial; it has an essential role in the success of any business. However, digital marketing is a challenge. It takes several strategies to successfully market a business, which cannot be handled alone. This is why several marketing...

How to Make Agency/Company Successful with White Label SEO

How to Make Agency/Company Successful with White Label SEO

Despite the lack of SEO expertise and resources, you can still make your agency or company successful. Delegate your SEO needs to the experts. What is White Label SEO? Delegating your SEO needs to a white label SEO agency gives you results and helps you find ways to...

How to Dominate Several Locations for Multi-Location Business

How to Dominate Several Locations for Multi-Location Business

Thriving in a local search for one location is already challenging. How much more if you have to do this in several locations? Knowing search engine optimisation is critical if you want to dominate numerous local searches for your multi-location business. These steps...

How Google Ads Turn Your Company Into A Powerhouse

How Google Ads Turn Your Company Into A Powerhouse

In recent years, digital marketing has changed dramatically, and Google Ads is one of the driving platforms. Google Ads can make your company a powerhouse if it is implemented correctly. Imagine having the power to reach audiences who use Google to search for...

Reasons Why Companies Choose White Label SEO

Reasons Why Companies Choose White Label SEO

No matter the business and industry, only a company that knows how to market its services well can reach and retain the right audience. But what if you do not have the tools or expertise? That’s when choosing and partnering with a white label SEO happens. Propose...

Essential Questions to Ask When Hiring White Label SEO Agency

Essential Questions to Ask When Hiring White Label SEO Agency

Planning about hiring a white label SEO agency? Of course, this is the most sought option for businesses struggling to reach or maintain their business growth. It is understandable why some businesses have a hard time because digital marketing trends are constantly...

Reasons to Outsource Digital Marketing

Reasons to Outsource Digital Marketing

We cannot stress how digital marketing has taken over the business world. Smartphone accessibility and social media use made brands and products visible around the globe. However, access to digital marketing is not easy. You have to be familiar with its several...

How White Label Grow Leads and Sales

How White Label Grow Leads and Sales

Today, everything is fast-paced. Industries are growing swiftly, and competition is getting tighter; this makes companies look for ways to generate more quality leads and convert them to customers. If you do not have a solution on how to compete yet, go through the...

Website Design Matters— 5 Reasons to Invest in Web Design

Website Design Matters— 5 Reasons to Invest in Web Design

First impression lasts. If you want your target audience to remember and recognise your brand, you have to make a positive impression. It only takes a few seconds for your visitors to judge the credibility of your business. If it only takes that much time to decide...

7 Important Website Design Elements for Quality Website

7 Important Website Design Elements for Quality Website

Website design sets your audience's impression, and as they say, the first impression lasts. That's why you need to positively impact your audience in just a few seconds. Your website has to look updated and visually appealing to have a good impression of your brand....

How to Create Title Tag: Make it SEO-Friendly and Effective

How to Create Title Tag: Make it SEO-Friendly and Effective

How do you know it is the one you are searching for? Title tags make the first impression, and these are the clickable headlines you see on the search engine results page. Your target audience would not know you have the solution to their problems if your title is not...

Effective Guest Blogging Strategy – Get Pitch Accepted Easily

Effective Guest Blogging Strategy – Get Pitch Accepted Easily

Digital marketers know how guest blogging is a perfect method to open several opportunities in expanding your audience reach and online visibility. An effective guest blogging strategy helps you contribute to authoritative websites related to your niche. Guest...

Email Marketers Tracking CTOR: Is It Similar to CTR?

Email Marketers Tracking CTOR: Is It Similar to CTR?

Digital marketers have always measured their ad campaigns and email marketing performance through CTR (click-through rate). When email marketing became a digital marketing channel, email marketers added CTOR (click-to-open rate) along with CTR in their performance...

Effective PPC Ad Copywriting Techniques Marketers Should Know

Effective PPC Ad Copywriting Techniques Marketers Should Know

Ad copywriting is already a challenging feat. How much more if you have to make every ad creative and compelling? It has to be effective to stand out against your competitors. Let’s check out the effective PPC ad copywriting techniques experts use. Effective PPC Ad...

Must-Have Guest Blogging Tools: Find Prospects Easier

Must-Have Guest Blogging Tools: Find Prospects Easier

You have to reach a broader scope when guest blogging. It is not easy to look for websites and bloggers that offer guest posting opportunities. That’s why you need these must-have guest blogging tools, and these help you find prospects quickly and efficiently. Guest...

How to Find Guest Posting Opportunities?

How to Find Guest Posting Opportunities?

It is stressful for website owners to see their websites underperforming on driving traffic. Digital marketers and SEO experts have always mentioned how creating relevant content for your website are essential for brand awareness and online visibility. But have you...

Importance of Domain Authority

Importance of Domain Authority

If you are new to SEO, you will repeatedly encounter the term DA (Domain Authority). Do you have an idea what it is? How important is it in SEO? What is Domain Authority? Experts at Moz coined the term Domain Authority and invented the calculation of its algorithmic...

Keep Website Secure: Importance of SSL Certificate

Keep Website Secure: Importance of SSL Certificate

How important is an SSL Certificate? Does your website need one? Well, let me ask you a question. Are you a defensive driver? Do you fasten your seatbelt while driving? How often do you remind your passenger to put on their seatbelt? The answer to these questions is...

SEO Advantages of SSL Certificate: Boost Organic Ranking

SEO Advantages of SSL Certificate: Boost Organic Ranking

You already know the importance of an SSL Certificate to your website, but do you know the SEO Advantages of SSL Certificate? Let’s get this straight— this is not the only algorithm factor Google considers for search ranking. Google considers more than 200 different...

How to Choose a Reliable Web Hosting Provider

How to Choose a Reliable Web Hosting Provider

In today’s digital advancement, everyone is increasingly guided by technology. It has come to consumers’ senses that websites are essential for the success of any business. Web hosting is a foundational element of any website. However, not all web hosts are equal;...

Warning Signs Your Agency Needs SEO Partnership

Warning Signs Your Agency Needs SEO Partnership

How ready are you for the digital age? Do you think you can do it on your own? Or have you reached the point where you are looking for an SEO partnership? Technology has shifted the way businesses operate and market their products. It has been a challenge for most...

Importance of Web Hosting Server For Your Website

Importance of Web Hosting Server For Your Website

In the past decade, you can feel the influx of businesses taking the digital approach. Business owners have to build and maintain an excellent website to gain more online traffic and generate business revenue. However, not many businesses succeed in the digital...

Importance of Google Maps to Local Businesses

Importance of Google Maps to Local Businesses

Is Google Maps marketing a thing? I bet! If you know the importance of Google Maps to local businesses, you would believe! However, not most business owners believe in it, right? Most people think Google Maps is only used for looking directions or parking spaces. They...

Reasons Why You Should Use White Label SEO Services

Reasons Why You Should Use White Label SEO Services

It is common for most marketers and business owners to take pride in doing all things. That is why there are several things on their plate. You have to remind yourself that you do not have to do it all. The time comes, you will struggle to handle your existing clients...

Google Analytics Intro: The Importance of Google Analytics?

Google Analytics Intro: The Importance of Google Analytics?

It is usual for every business to experience triumphs and failures. But, amidst the difficulties, it is crucial for business owners to keep tabs on their monthly business growth. Today, you can observe how every business competes in the digital marketing space in...

Seasonal Marketing Tip: Make Creative Seasonal Landing Page

Seasonal Marketing Tip: Make Creative Seasonal Landing Page

Holidays are never-ending. As we orbit around the sun, season changes. That’s why holidays and special occasions are always right around the corner. People anticipate something as the holidays approach. Let’s say when Black Friday is around the corner, people...

Google Analytics Features and How it Benefits Businesses

Google Analytics Features and How it Benefits Businesses

If you have read our Google Analytics intro, you now know why this web analytics tool is commonly used among digital marketers. The Google Analytics features provide digital marketers an in-depth insight into the website performance, significantly affecting their...

Website Disaster Plan 101: Free WordPress Website Backup Solutions

Website Disaster Plan 101: Free WordPress Website Backup Solutions

Developers have made everything more accessible these days. Whether you have to create, manage, or protect a website, you can find several solutions on the Internet. Some of these solutions are even free to use! WordPress is the most popular and widely used content...

Website Backup: Why Is It Important to Have a Disaster Plan?

Website Backup: Why Is It Important to Have a Disaster Plan?

It would be pretty devastating to wake up one day and see your digital assets robbed from you. But this would not happen if you had a website backup. Website threats and attacks are pretty common these days. Would you leave your website at risk? Certainly, not. Like...

Best Practices Twitter – Insider Tips

Best Practices Twitter – Insider Tips

Table of Contents What to Tweet? Keep the Tweet Short Add Visuals Ask Questions, Start Poll Call to Action Connect to Audience Hashtags Brand Voice Twitter Best Practices Audit Accounts Set Goals Monitor Competition Assign Roles Guideline Content Calendar Measure...

Hashtags: How to Effectively Use Hashtags on Social Media?

Hashtags: How to Effectively Use Hashtags on Social Media?

Since the discovery of marketing features on social media platforms, it hasn’t been the same. Whichever social media platform your brand uses as part of your social media strategy, hashtags help boost your social media reach and engagement. Hashtags do not only...

7 Easy Steps to Gain Twitter Followers

Have you ever thought of gaining 10,000 followers on Twitter without following other people or spending a bunch of money on ads? What if I told you this is possible? Twitter is among the top social media platforms today. It has over 190 million daily active users...

How to Deal with Content Scrapers

How to Deal with Content Scrapers

Take the pain out in creating high-quality content. Most bloggers and content creators know that their high-quality content is prone to content scraping. Content scrapers steal content and post it on their website without your permission. Some copy your content...

Social Media Marketing: Your Business Needs Social Media Presence

Social Media Marketing: Your Business Needs Social Media Presence

Let’s get this straight: Social media presence is a crucial part of business marketing these days. Unlike before, the use of social media is not limited to social networking. It goes beyond advertising brands and products. You can tell how social media has become the...

Quick Recap: What is Content Scraping?

Quick Recap: What is Content Scraping?

Do you think some of your content is scraped? If you have been creating content for a while, there are chances that your content are being stolen. Content scraping threatens the ranking and credibility of the website that you have invested with time, money, and...

Quick Recap: What is Google AdSense?

Quick Recap: What is Google AdSense?

Whether you are new or you have been here for ages, you know there are several ways to monetise website traffic. Most of the ways to monetising your website traffic is to advertise third-party products or services to your website visitors. Although several advertising...

16 Black Hat Techniques You Shouldn’t Do

16 Black Hat Techniques You Shouldn’t Do

Through the years, Google updates its algorithm and continues to deliver the most valuable results. That’s why it has remained the most iconic search engine. Google made Webmaster Guidelines available for web owners, web developers, and SEO professionals. It is their...

Difference Between UX Design and UI Design

Difference Between UX Design and UI Design

There are several analogies in differentiating User Experience (UX) design and User Interface (UI) design. After thinking for quite some time, I found the best analogy between UX design and UI design. Let’s say a website or software is a house. The User Experience...

Importance of Website Audit: Why Does Your Website Need One?

Let me ask you a question– do you bring your car to the shop for an annual checkup? You indeed do, right? However, if you don’t do regular diagnostic tests and maintenance, it would be too risky to use the car. The same with your car; your website needs a health...

YouTube Marketing to Promote Business

YouTube Marketing to Promote Business

Sometimes you are so caught up in the moment that you got lost in time. You have spent all day watching one video after another. That’s how YouTube is– a source of entertainment. But is that all YouTube is? Recently, YouTube has become the biggest streaming platform....

Google for Nonprofits: Why Organisations Should Use It

Google for Nonprofits: Why Organisations Should Use It

Do you manage a nonprofit organisation? You may have heard about the understated program of Google for nonprofit organisations. Well, not all are aware of these services because Google does not promote the tool that much. If you are looking for ways to rank high in...

QR Codes for Businesses in 2021

QR Codes for Businesses in 2021

Since when did you know about QR codes? Well, this might surprise you, but QR codes have been around since 1994. They were developed and officially released by 2 engineers at Denso Wave. Its first application was in an auto industry in Japan. QR codes were inventory...

5 Efficient Strategies for SEO Clean-Up

5 Efficient Strategies for SEO Clean-Up

As a business owner, it is fulfilling to walk on the winding road of success. Along the way, you encounter several challenges, experience failures, and celebrate success. Now, you realise how things are quickly growing. If you have a website for your business, you...

AI Chatbots: How They Help in SEO Ranking?

AI Chatbots: How They Help in SEO Ranking?

Are you looking for ways on how to improve your SEO ranking? I bet! That’s why you are here. Keywords research– dude, that’s ancient! Backlinks– tried that already. Landing pages? Absolutely, done! What else can you think? AI Chatbots. Wait, what?! AI Chatbots and SEO...

How to Optimise FAQ Page: Create Useful and Well-Optimised FAQs

How to Optimise FAQ Page: Create Useful and Well-Optimised FAQs

Do not leave your customers wondering. Give them answers and clarity. If not, you will lose them. That’s the basic rule of marketing and the motto of every marketer. They need to provide adequate answers and clarity to their customers and prospects. The golden rule is...

Best Practices LinkedIn

Best Practices LinkedIn

380 million users– with that number, you will see LinkedIn as one of the largest social networks for colleagues and professionals. Unlike other social media platforms, LinkedIn gathers professional connections and provides the content to like-minded individuals....

Keyword Research Tips: How to Find Low-Competition Keywords

Keyword Research Tips: How to Find Low-Competition Keywords

Content writers aim to rank high for competitive keywords. However, it’s challenging to use them for short-term goals. More so if your website is new or not yet known. Well, we’re not saying you should not target competitive keywords. Today, we are suggesting you...

Website Marketplace: Why Should You Create One?

Website Marketplace: Why Should You Create One?

Today, customers appreciate online shopping more because of its convenience. Retail eCommerce sales have surpassed traditional shopping sales, and there’s no doubt that its growth will continue to increase. You might be looking for answers to whether you should create...

Adding FAQ Scheme to Content – What Benefits Are There

Adding FAQ Scheme to Content – What Benefits Are There

Unsurprisingly, several websites use the FAQ scheme in search results. However, Google already said this markup could be utilised on any page.  For us, digital marketers, it is a wrong move for publishers. The FAQ scheme will look spammy and creates zero sense. Some...

What is Favicon SEO?

What is Favicon SEO?

Favicons are mini icons that visually represent your brand or website on the browser tab, bookmark list, search history, search ads, and search results. These graphics are most likely 16×16 pixels in size. Ideally, your website’s favicon should be the same as your...

What’s Inside High-Ranking Articles?

What’s Inside High-Ranking Articles?

You’ve probably read one of the SEO tips is to invest in long-form content to have high-ranking articles. Don’t get me wrong, short-form content can also rank perfectly as long-forms. So, what’s the catch? You have to be consistent in the quality of what you write–...

21 Google SEO Tips for 2021

21 Google SEO Tips for 2021

A month in 2021– how’s your website going? Are your statistics going upward? If it’s on a steady path, going downhill, or even going uphill, you have to know these Google SEO tips for 2021. Applying these tips will move mountains for your organic traffic. We have four...

23 Digital Marketing Acronyms – Basic Things You Should Know

23 Digital Marketing Acronyms – Basic Things You Should Know

Being active in digital marketing requires you to know its basic information and strategies– even familiarizing digital marketing acronyms are important. If you have adequate knowledge about digital marketing, it will help you build your brand identity, boost online...

What’s Behind Calls to Action (CTA)?

What’s Behind Calls to Action (CTA)?

One of the critical factors in social media marketing is the calls-to-action. The lack of CTAs on your content or website will confuse visitors and have no idea what to do when visiting your page. It also helps the overall conversion rate of the website. What’s behind...

The Trick of Search Marketing Strategy

The Trick of Search Marketing Strategy

Google’s performance marketing specialist, Alexandra Storey, reached out to agencies and brands. She discussed how search is a useful advertising tool that helps businesses grow and connect with their customers. According to Alexandra, there are four fundamental...

Purchase Journey: What’s in the Messy Middle?

Purchase Journey: What’s in the Messy Middle?

An employee from Google’s consumer insight team has explored and observed changes in consumer behavior. Let’s take a look at what they have discovered about every buyer’s decision process. When people make a decision, their thoughts are messy– and over time, it gets...

How Does Search Engines Work – SEO Guide 101 for Beginners

How Does Search Engines Work – SEO Guide 101 for Beginners

Search engines explore, understand, and organize the Internet’s contents to offer website users relevant results to their search queries. In other words, they are search machines. If you aim for a higher rank on the search engine results page, your content should be...

7 Ways to Increase Website Organic Traffic

7 Ways to Increase Website Organic Traffic

Every business owners and digital marketers want their target audience’s attention– will this all be about SEO practices and costly PPC ads? When consumers search for products and services, business owners hope that their target audience will find them first and not...

How to Determine SEO Score and Factors that Affect It

How to Determine SEO Score and Factors that Affect It

You are probably wondering how your website’s search engine optimization (SEO) is doing right now– is it high-quality? Evaluating your website’s SEO score is sometimes tricky, especially if you are not an expert in digital marketing. There are several SEO checker...

SEO-Driven Affiliate Marketing: How to Earn More

SEO-Driven Affiliate Marketing: How to Earn More

Have you heard about affiliate marketing? I bet you know about it as one of the most popular ways to earn money from a website. Meanwhile, marketers use SEO strategies to increase their visibility. SEO-driven affiliate marketing is a combination of both strategies–...

How to Determine if Google Penalised Your Website

How to Determine if Google Penalised Your Website

Before you start optimising your website for Google, you need to determine whether your domain has received Google’s penalties. Google penalises websites that cannot achieve good rankings. That’s why it is one of your priorities to determine which algorithm changes...

How to Be Visible on Google – Step by Step Guide

How to Be Visible on Google – Step by Step Guide

Websites need to attract traffic and convert leads, but how can you achieve the goal if your website is not visible on Google? Make your brand visible on Google. Lead more consumers into your business. Exceed your expectation– this guide is long, but it will be worth...

Best Website Designs to Rank High in Google Search

Best Website Designs to Rank High in Google Search

Storytime– I was talking to a new client yesterday about website SEO. They are looking for ways to have a better ranking on Google for their search terms. I went hands-on and reviewed their website. That’s when I found out– their website is in a normal state. Their...

Page Speed Optimisation – Insider Tips

Page Speed Optimisation – Insider Tips

Page speed optimisation is a strategy most digital marketers often overlooked. It is a critical factor for successful SEO. If you do not monitor and ensure the speed of your website, you will lose your visitors. You have to ensure your website loads fast to retain and...

9 Reasons You Need to Revamp SEO Approach

9 Reasons You Need to Revamp SEO Approach

Change is the only constant thing in this world– and just like that, the best practices in SEO evolve over time. If you are using outdated SEO practices, it’s time to reconsider changing your SEO approach. Have you ever wonder why your website is not generating any...

Guide to Build Strong Backlink Profile

Guide to Build Strong Backlink Profile

Will great content enough for Google to reward you? True enough Google will reward websites that provide great content. Websites with relevant content will land in a good spot in search engine results. However, can the website have the number one spot in the rankings?...

Is it Best to Pause Ad Campaigns Over Holidays?

Is it Best to Pause Ad Campaigns Over Holidays?

In Australia and worldwide, several businesses take a break for 1 to 3 weeks over the holidays. They close the doors in favor of Christmas and New Year– the time to spend with loved ones. If your business is closed over the holidays, you probably have asked yourself...

11 Reasons Why Google Ads is Not Working

11 Reasons Why Google Ads is Not Working

Google has developed a useful advertising system known as Google Ads or Google AdWords. Most businesses aim to top in digital marketing. Businesses have to bid with the right keywords to have clickable ads or help their landing pages appear in the top ranks on the...

Different Types of Social Media Platform

Different Types of Social Media Platform

When you hear the phrase “social media”, which of the platforms come to mind? For us, it is Facebook and Twitter. It is undeniable how these platforms have millions of active daily users. However, these two networks represent only one type of social media platform....

How to Engage with the Audience

How to Engage with the Audience

With the power of social media, we want to make the most out of them. They are the best platform to gain more audience, but you have to think and work smart on using social media networks. Social media platforms are arguably the best way to connect and engage with an...

Instagram Best Practices in Social Media Marketing

Instagram Best Practices in Social Media Marketing

Table of Contents Best Instagram Practices Create a Business Profile Have an Instagram Bio for Attention Post Engaging and High-Quality Visual Content Determine What Your Audience Wants Post at the Best Time and Day Use Relevant Hashtags Create Strategies through...

Facebook Best Practices in Social Media Marketing

Facebook Best Practices in Social Media Marketing

Facebook is the largest social network up to date. It has a large population of active users, giving marketers massive marketing possibilities and increasing their reach on Facebook. Did you know that average Facebook users use Facebook for 50 minutes every day? The...

Best Time to Post on Social Media

Best Time to Post on Social Media

Table of Contents Best Time to Post Facebook Best Time to Post Instagram Best Time to Post Twitter Best Time to Post LinkedIn It is quite obvious how powerful social media is today, and it is a challenge for influencers and business owners who use social media...

How Small Business Boost Social Media Marketing Efforts

How Small Business Boost Social Media Marketing Efforts

Table of Contents Why Understanding Audience Matters? Reasons Social Media Marketers Should Use Google Analytics How to Know More About Your Audience? Set Up Audience Report You may also read: Small businesses have realized that using social media for their marketing...

A Glimpse of Social Media Automation

A Glimpse of Social Media Automation

How well do you know social media automation? Social media automation uses automated tools to optimize and streamline the process of social media interactions. Automation includes scheduling new posts or republishing popular existing articles. When you opt to automate...

30-Day Digital Marketing Challenge

30-Day Digital Marketing Challenge

Do you know that 80% of the buyer’s decision to buy a product or acquire service is done without any single sales or marketing calls? Most buyers rely on the things they find on the Internet. They look for a review, ask for advice, seek recommendations, and even watch...

Powerful Advantages of Google Reviews

Powerful Advantages of Google Reviews

Table of Contents How Important are Google Reviews? How to Get More Google Reviews for Business Websites? How to Deal with Negative Customer Review You may also read: Whether you are on Facebook, Instagram, YouTube– nearly every social media platform or e-commerce...

How to Launch New Website without Losing Google Search Rank

How to Launch New Website without Losing Google Search Rank

Table of Contents Why Consider SEO in Launching a New Website? Pre-launch Methods Redesigning Method Post-Launch Methods Monitor the Changes You may also read: Over our website’s lifetime, we have to maintain its SEO, so how to launch a new website without losing...

Google Analytics – How Well Do You Know Your Audience?

Google Analytics – How Well Do You Know Your Audience?

Today, almost all businesses use multiple social media platforms. Are you using one for your business? Are you looking for ways where you can improve your social media presence? Google Analytics will help you uncover valuable data about your audience. You can...

Analytics Basics: Complete Beginner’s Guide

Analytics Basics: Complete Beginner’s Guide

Table of Contents What is Google Analytics? Data Collection Data Processing Report Generation Why is Google Analytics Important? How to Set Up Google Analytics Account You may also read: Did you know Google Analytics was launched in 2005? It became the popularly used...

LinkedIn Ads Best Practices: Maximise Business Growth

LinkedIn Ads Best Practices: Maximise Business Growth

Are you ready to try a new ad strategy? You may have given all your effort and patience to discover the best ad strategy. Luckily, you have stumbled across LinkedIn. I hope you already have an idea of how to set up LinkedIn ads. If you still do not go over how...

MailChimp EDM for Successful Campaigns – Strategize Email Marketing

MailChimp EDM for Successful Campaigns – Strategize Email Marketing

It is common for online sellers and small business owners to struggle in looking for a cost-efficient and effective method to market their brand to a wider audience. Fortunately, we are in an era where we can easily access the Internet– we can easily send direct mails...

LinkedIn Ads Grow Your Business – Everything You Need to Know

LinkedIn Ads Grow Your Business – Everything You Need to Know

Your Google Ads are quickly running, Facebook ads are waving to its million active users, and Bing leads several leads to your page. That’s a good catch right there. But, have you looked on LinkedIn Ads? Do you want to build relationships with like-minded...

Google Ads Basics: Understanding Search Metrics

Google Ads Basics: Understanding Search Metrics

Gear yourself with the necessary knowledge in interpreting your paid search account. Keep an eye and understand the flow of traffic, conversions, and sales data. Picture this: If a customer visits your store, you would not know if they’re there because they saw a TV...

Website Stats 2020 – How Many Websites Are There?

Website Stats 2020 – How Many Websites Are There?

Are you familiar with the Big Bang theory? The creation of websites started small and has consequently expanded throughout billions of web pages. As we can see today, there are several web pages that we can use. The similarity between the Internet and the Big Bang...

What is Email Marketing? – Discover the New Marketing Trend

What is Email Marketing? – Discover the New Marketing Trend

Email marketing is the ultimate strategy for online sellers and business owners. It provides convenience to both the marketer and consumer. They can easily access news, updates, exclusive discounts, or newly released products through email campaigns. When we say email...

Voice Search for PPC Campaigns – How to Optimise Campaigns

Voice Search for PPC Campaigns – How to Optimise Campaigns

Are your paid search campaigns ready for voice search? Google is developing a more futuristic method in handling search queries. Their development even affects how we could search for information and our attitude towards the search engines. Google search is providing...

All About Google Ads – Understanding How It Works

All About Google Ads – Understanding How It Works

Today, I want to share all about Google Ads and how it is helpful to most businesses. But first, let me tell you an ironic story about my friends that are running their businesses. As soon as my friends made money from their retailers, they start to brag about all...

Amazon Ad Platform: Complete Guide for Beginners

Amazon Ad Platform: Complete Guide for Beginners

Where did online shopping caught the world’s attention? Amazon. Is it taking over the Internet? Perhaps, maybe. If I’d look into the transaction details on Amazon Prime, I have probably spent more of my paycheck on their products. Whether it’s a random cleaning...

Optimise Your Amazon Ad Platform – Maximise Its Efficiency

Optimise Your Amazon Ad Platform – Maximise Its Efficiency

Amazon is a big platform. How can I make my products stand out in the vast sea of Amazon products that most people love? It is natural to doubt whether the platform could yield significant returns to your businesses. As you see, there are several products and sellers...

Best Website Practices 2020 – Get More Lead Conversions

Best Website Practices 2020 – Get More Lead Conversions

Have you noticed a high-ranking website built from old-school HTML codes, or sites built using Adobe Flash? I bet not often. Web design practices have come a long way, and each year some new standards and features greatly enhance the website and its design. With this,...

Calculating Ad Budget – How Much Should I Spend on Ads?

Calculating Ad Budget – How Much Should I Spend on Ads?

Ads are important for online businesses. But, have you considered calculating the ad budget? According to the CMO Survey, for over a decade, top marketers were asked how they expect their marketing expenses to change each year. It was observed that the budget for...

Social Media Best Practices – Gain More Followers in Your Campaign

Social Media Best Practices – Gain More Followers in Your Campaign

According to a recent study, about 45% of the world’s population is using any form of social media. Impressive, isn’t it? There are about 3.6 billion people who use social media. By now, with that impressive number of users, you are probably aware of how important...

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