Articles
SEO and Moment of Truths Combined – Persuade Your Customers at ZMOT
More than a decade ago, consumers received marketing messages through televisions, print ads, radios, and word of mouth. But, today, everything has changed. The marketing message has lost its value. Consumers are taking matters in their own hands. Don’t you look for...
AdSense Tips to Maximise Earnings
Can you monetise your blogs and website? You sure can! What’s exciting is you do not have to be a digital marketing expert to do so. If you have the basic knowledge of Google AdSense and know some tips to maximise earnings, it is good to go! There are several ways to...
Understanding the Benefits of Blogging
How is creating a blog for your business worth investing your time, money, and effort? With the fast-changing technological landscape, business owners have to cope with the increasing demands of their consumers. Thus, businesses have to create an influential web...
5 Helpful Questions to Effectively Launch a Marketing Campaign
Social media, email marketing, digital advertising, and traditional mailouts are several methods to spread a relevant idea. But, the question is, how can you effectively launch the campaign through these platforms? Each of these media platforms has different concerns,...
7 Digital Marketing Actions: Give Your Business a Boost Now
7 Digital Marketing Actions you can take right now to give you business a boost! Today, almost all businesses have put up virtual alternatives to meet the demands of consumers and widen their target audience. The digital world has a wider scope and limitation than the...
Google Ads Not Working? – Common Reasons and How to Resolve Them
Google Ads, also known as Google AdWords, is a useful advertising system developed by Google. Most businesses aim to top in the digital marketing bids on certain keywords for their advertisement. Bidding with the right keywords for the clickable ads or landing pages...
What does it mean to be a Google Partner Agency?
I remember back more than 10 years ago, sitting in a room at the Sydney Google headquarters in Pyrmont with only about a dozen other business owners while 2 staff from Google were talking to us about the new Partners program that they were about to launch. At this...
Should you pause your Google and Facebook ad campaigns over the Christmas Holidays
In Australia and around the world, a lot of businesses take a break for 1-3 weeks over the Christmas and New Years period and a question that we get every year is Should I pause my Google Ads & other digital advertising over the holiday period? The answer really...
Design Website pages for the best possible chance on Google Search
I was talking to a new client yesterday about Search Engine Optimisation for their website (not built by us) to help get it ranking better on Google for a number of search terms. I did a review to see where this website was at presently, only to find it was in a...
9 Steps to Grow your Business Website in 2020
LET’S MAKE 2020 GREAT! Below are 9 simple steps you can take to get the most out of your website and make 2020 awesome for your business. 1. Keep it simple! Your clients need to be able to find what they are looking for quickly and on the devices that they choose to...