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Difference Between UX Design and UI Design

Difference Between UX Design and UI Design

There are several analogies in differentiating User Experience (UX) design and User Interface (UI) design. After thinking for quite some time, I found the best analogy between UX design and UI design. Let’s say a website or software is a house. The User Experience...

Importance of Website Audit: Why Does Your Website Need One?

Let me ask you a question– do you bring your car to the shop for an annual checkup? You indeed do, right? However, if you don’t do regular diagnostic tests and maintenance, it would be too risky to use the car. The same with your car; your website needs a health...
YouTube Marketing to Promote Business

YouTube Marketing to Promote Business

Sometimes you are so caught up in the moment that you got lost in time. You have spent all day watching one video after another. That’s how YouTube is– a source of entertainment. But is that all YouTube is? Recently, YouTube has become the biggest streaming platform....
Adding FAQ Scheme to Content – What Benefits Are There

Adding FAQ Scheme to Content – What Benefits Are There

Unsurprisingly, several websites use the FAQ scheme in search results. However, Google already said this markup could be utilised on any page.  For us, digital marketers, it is a wrong move for publishers. The FAQ scheme will look spammy and creates zero sense. Some...
Instagram Best Practices in Social Media Marketing

Instagram Best Practices in Social Media Marketing

Table of Contents Best Instagram Practices Create a Business Profile Have an Instagram Bio for Attention Post Engaging and High-Quality Visual Content Determine What Your Audience Wants Post at the Best Time and Day Use Relevant Hashtags Create Strategies through...
How Small Business Boost Social Media Marketing Efforts

How Small Business Boost Social Media Marketing Efforts

Table of Contents Why Understanding Audience Matters? Reasons Social Media Marketers Should Use Google Analytics How to Know More About Your Audience? Set Up Audience Report You may also read:   Small businesses have realized that using social media for their...