Being active in digital marketing requires you to know its basic information and strategies– even familiarizing digital marketing acronyms are important. If you have adequate knowledge about digital marketing, it will help you build your brand identity, boost online visibility, and expand your community.

However, how can you do this if digital marketers throw acronyms regularly? You have to learn the digital marketing lingo.

We want to help you on this journey. That’s why we have compiled the acronyms that you will come across regularly. Learn the basic terms of the unique jargon of digital marketing.

Let’s strengthen your vocabulary.

List of Digital Marketing Acronyms

1. BR (Bounce Rate)

Bounce rate is the website’s analytic metrics that determine the web visitor’s percentage if they leave the website without navigating other pages. In layman’s terms, bounce rate is the first impression fail.

Your target audience was not convinced with your landing page that they did not bother to stick around and navigate your website further. However, it could also mean that the webpage holds the answer to your visitor’s query, and they are close to buying your product or service.

2. CTA (Call to Action)

One of the digital marketing acronyms that marketers use is CTA, which means the call to action. You are requesting your target audience to take action after seeing your ad campaign.

Most CTAs are in the phrases, learn more, donate now, download, register for free– or even the mere word “here.”


3. CTR (Click Through Rate)

Click-through rate refers to the number of clicks your ad receives divided by the number of times it has been shown. Basically, it is the engagement measurement of your campaign ads. The higher the CTR percentage, the higher your ad campaign engagement.

The formula for CTR percentage is (clicks/impressions) x 100.

4. CPC (Cost Per Click)

Cost per click is the best way to determine the effectiveness of pay-per-click campaigns. The maximum CPC is the dollar amount the company or advertiser is willing to pay every time their target audience clicks on their ad.

The average CPC is the actual price a company is charged per click. However, the average CPC will be less than the maximum cost.

5. CPM (Cost Per Mille/Thousand)

Cost per mille (thousand) describes your ad costs after it has been viewed or seen by 1,000 users. Marketers use this digital marketing acronym for video campaigns with the intention of driving awareness in the form of views and not through clicks.

6. CMS (Content Management System)

The content management system is how website contents are published and edited. Several B2B and B2C companies rely on CMS than hiring a web developer. Websites built through CMS can have SEO title tags, meta descriptions, robot meta stages on the backend. It does not require the user the skillset or costs of a website programmer.

Most web owners use WordPress or HubSpot as their CMS.

7. CPL (Cost Per Lead)

Cost per lead refers to the cost one lead makes from a digital ad. It functions similarly to CPC but it is more specific. The action must qualify to be categorized as a lead, the user has to sign up or make an action on the advertiser’s website.

8. CX (Customer Experience)

Customer experience is the interaction between the website, service, or product and the customer. Every touchpoint throughout the purchasing journey of the consumer impacts customer experience.


9. IAB (Interactive Advertising Bureau)

The Interactive Advertising Bureau is a business organization that sets standards for digital advertising. You have to consider the standards and best practices in digital advertising given by the IAB.

10. PPC (Pay Per Click)

It is another digital marketing acronym for the cost model, CPC.

11. PPV (Pay Per View)

Pay per view defines the video or ad visible on the webpage. The campaign has to be 100% in view for a time duration at the ad publisher’s discretion. It is beneficial for readers who scroll quickly. PPV ensures that your ad campaigns are loaded and viewed by the users.


12. SEO (Search Engine Optimization)

SEO is probably the most abused digital marketing acronym. It is the combination of techniques and strategies to increase the number of website visitors and rank higher on SERP for your niche and keyword. If you have a higher rank on SERP, your website is generating more traffic.

13. SEM (Search Engine Marketing)

It is digital marketing that involves the use of search engines to boost website visibility. SEM is the combination of paid advertisement and organic SEO.

These are the ad campaigns you see on Bing Search, Google Search, or Yahoo Search. Your ad will appear first on the search page based on criteria, keywords, and maximum budget. If you are a non-profit organization, then you are lucky! Google offers $10,000 FREE advertising to non-profit websites.

14. SERP (Search Engine Results Page)

A search engine such as Bing, Google, or Yahoo generates a list of results after using a keyword search. It is the goal of SEO to bring your website to a higher rank on the SERP.

15. SMM (Social Media Marketing)

Social media marketing is the use of social media platforms as their marketing tool. Web owners or advertisers have to create unique content so their target audience will share their network. SMM greatly help brands boost their online visibility and broaden their marketing scope. In any inbound marketing strategy, social media marketing is the core component.


16. KPI (Key Performance Indicator)

A key performance indicator is the metrics that show the efficiency and effectiveness of the company’s strategy. Key performance indicators vary between organizations. A business or organization may use KPI based on its marketing channels, objectives, and overall marketing maturity level.

Thus, before you start your digital ad campaign, you have to set your goals and determine your success metrics you plan to measure. Ensure that your KPI or indicators for success can determine and influence your ad campaigns to best align with your goals.

17. ROS (Run Of Site) / RON (Run Of Network)

A run of site channel means you deliver your online ads on a specific website. The rotation of ads will rotate site-wide and not only on a particular webpage. Meanwhile, the run of network means your digital ads are running on a specific network. The publishers may have several websites where the ads rotate. Ad rotation in RON is network-specific. It is not a website or page-specific rotation.

18. RT (Retweet)

Twitter is one of the biggest platforms in digital marketing. People readily share their thoughts about particular products or services on digital platforms such as Facebook, Twitter, Instagram, and LinkedIn.

RT means retweet. It is the method of sharing posts on Twitter. Your follower retweets or reposts your posts. It is one of the metrics in Twitter to measure engagement. You have to know each social media’s specific metrics to measure the effectiveness of your ad campaigns or posts.


21. SSL (Secure Socket Layer)

If you integrate an SSL certificate on your website, it will trigger the HTTPS. You will notice a lock symbol will appear in the URL bar. The lock symbol and SSL certificate will tell your web visitors and search engine that your website is secure.

Website security has several benefits, especially when you are selling products or services online. When you have an SSL certificate, it does not only provide your web visitors a sense of security. It will tell Google to boost your ranking. Google prioritizes websites with SSL over those non-secure ones.

If you do not have an SSL certificate yet, you can easily buy and install one.

22. UX (User Experience)

User experience refers to the user’s overall experience when they use your product or service. UX greatly concerns usability, navigation, and product or service satisfaction. A positive UX leads to trust and an increased return of website visitors.

23. VTC (View Through Click)

You can determine and measure the success rate of your ad campaign through VTC. View through click will let you know if your target audience saw your ad, did not click on it, but later viewed your website and converted.

These are the basic digital marketing acronyms that you have to know. However, every industry has its jargon. If you have a hard time learning acronyms, you can trust digital marketing experts like us. Our team at Blue Water Digital can help grow your business.