Today, I want to share all about Google Ads and how it is helpful to most businesses.

But first, let me tell you an ironic story about my friends that are running their businesses.

As soon as my friends made money from their retailers, they start to brag about all kinds of investments they wanted to sign up for. Some of them even asked for advice, but my answer?

“Sign up for AdWords, mate?”

Imagine, they are operating large companies, selling outstanding products– they are one of the best brands, but what do they do?

They invest their money in other things, but not on their businesses!

Why shouldn’t they sell more products? Well, it’s already working! You have to tone down what’s working and start on something new that benefits your business!

We all want to reach for new customers, right? Advertising your brand and product with Google Ads will help you. You are entering an investment that would give you more investment money!

You can never go wrong in investing in your business with Google Ads. Ensure you’ve understood how Google Ads work and how investing with them will help your business grow.

In this guide, we will give you essential information about what you have to know before starting on Google Ads.

Browse through the topics below to have more ideas on Google Ads.

Table of Contents

Overview of Google Ads

In 2 years, Google became a popular website globally, and the developers launched Google Ads. It was first introduced in 2000 as Google AdWord and rebranded to Google Ads in 2018.

Look, content and SEO is a powerful move. We can simply say that it is the most profitable method to upscale a business website over the long-term. It takes time and effort.

But, with Google Ads, it is quite different!

The results are promising– you can have it in less than an hour! Yeah, you read it right– LESS than an hour. If you create a compelling ad, if you do it right, it can lead to new sales and give you beautiful results at the end of the hour.

That’s the best part of using Google Ads because it is performance-based.

It has the same mechanism of pay-per-click advertising. So, if you don’t have any clicks, leads, or sales, then you don’t have to pay for it. But, that’s not the only advantage of using Google Ads.

Google has a broad and expansive scope. There is a high chance that you’ve already seen and probably clicked on a Google Ad. See how easy it is to reach out to potential customers?

When people search for a term on Google, that means they intend to look for something they want. Your potential customers are literally telling Google what they want to buy. That’s why Google AdWords is powerful and profitable.

Around 1 million businesses use Google Ads, and 2.3 million searches are performed on Google.

Do you know that the majority of the 2.3 million search results are Google Ads? That’s why over 1 million businesses use Google Ads. It’s an effective way to drive relevant and qualified website traffic as people are exactly searching for the type of products or services your business offers.

Let’s know why companies are seriously investing in Google Ads!

What are the Benefits of Google Ads?

For two decades in service, Google Platforms has proven their expertise in paid advertising. As Google has been the number one resource by people, organic results and paid advertisements are an excellent combination to apply.

According to Google’s statistics, advertisers who spend $1 on Google Ads make $8 in return. Aren’t you convinced with that benefit?

Do you need other reasons? Well, try to grasp this fact: all of your competitors are using Google Ads. With that, do you think you need more reasons? Millions of companies are using Google AdWords to promote their brands. Even though you have a higher organic search, your results will be pushed down the page because of your competitors. I guess this is a strong reason why you should use Google Ads.

Oh, you are using PPC to advertise your brand and products or services? How about including Google Ads to your paid strategy?

How does Google Ads Work?

Before, you could bid on almost any keyword you want. It became a straight auction, which did not give any relevance between the searchers and advertising.

However, it all changed because of the Quality Score.

Several factors are included in the Google Ads metric, which helps you effectively determine how efficient or useful your offer is to every search.

Bear with me. It is a critical thing that you have to understand about Google Ads, and we might be talking too much technical stuff here.

So, here we go!

Each of your keywords will have its Quality Score. If an Ad Group contains two keywords, then they will have a different Quality Score.

Google Ads metrics will look for the first factor: the relevance of your keyword.

Take this as an example; someone will search for “bike rentals.” Which among the keyphrase will have a higher relevance score? Would it be bike rentals Colorado or biking rentals?

It’s obvious, right? Although they have the same meaning, bike rentals Colorado is a better fit. So, in your campaign for bike rentals, using keyphrases like bike rentals, bike rentals in Colorado, and bike rentals pricing are considered relevant. But, even though they are popular keywords, you have to make specifics as possible.

The second factor: click-through rate.

Each of your campaign ads will have impressions and actual clicks metrics. The click-through rate (CTR) is based on the number of views. If your ads acquire a higher CTR, that means your ad has better relevance than the others.

Now, Google will check the third factor: your account history.

Although it is a minor factor compared to the two, it still has a significant role in helping Google determine whether your brand provides legitimate, high-quality products and services.

But, while you are busy tidying up on your AdWords account, you also have to consider the other side– your landing page. Once a user clicks on your ad, they will be directed to the landing page.

So, it has to be relevant to their searchers. If they click on your bike rental campaign, then bike rentals should be the topic of the landing page.

More so, it is essential to have a user-friendly landing page. People might leave or bounce from your website if it looks sketchy or challenging to navigate.

A high bounce rate means your page sucks, and that’s a negative sign to Google! Your Quality Score will be affected and might drop below those ad campaigns that have better landing pages.

Meanwhile, your ad rank is your Quality Score multiplied by your maximum bid. The result will predict which position you will appear in.

How Much Does Google Ads Cost?

The cost-per-click that you have to pay is determined by the competitors and scores. Thus, for you to pay, Google Ads will assess your maximum bid, geographic location, Quality scores, and ad rank to compare it to your competitors.

Cost-per-clicks greatly vary as it would base on the demand search and the competitiveness of your keywords. But, you don’t have to worry, Google Ads is pretty cheap! The average cost per click for Google ads in Australia ranges from $7 to $30 per click. In other countries, the average costs may be lower.

But, you don’t have to worry about the cost– you would make back more of your costs if you just know what you are doing!

Are you done reading the guide? We hope you learned something from us! If you are ready, sign up for Google Ads account.

Already signed up? Take a look on how to start on Google Ads.

Oh, you already have ad campaigns on your Google Ads account? Let me help you optimize your Google Ads!

Don’t just sit back and wait for a miracle, work on Google Ads today– reap your reward in less than an hour.

Get access to your free eBook

7 Digital Marketing Actions you can take right now to give you business a boost!

Free Download

Download Now