Today, I want to share all about Google Ads and how it is helpful to most businesses.

But first, let me tell you an ironic story about my friends that are running their businesses.

As soon as my friends made money from their retailers, they start to brag about all kinds of investments they wanted to sign up for. Some of them even asked for advice, but my answer?

“Sign up for AdWords, mate?”

Imagine, they are operating large companies, selling outstanding products– they are one of the best brands, but what do they do?

They invest their money in other things, but not on their businesses!

Why shouldn’t they sell more products? Well, it’s already working! You have to tone down what’s working and start on something new that benefits your business!

We all want to reach for new customers, right? Advertising your brand and product with Google Ads will help you. You are entering an investment that would give you more investment money!

You can never go wrong in investing in your business with Google Ads. Ensure you’ve understood how Google Ads work and how investing with them will help your business grow.

In this guide, we will give you essential information about what you have to know before starting on Google Ads.

Browse through the topics below to have more ideas on Google Ads.

Overview of Google Ads

In 2 years, Google became a popular website globally, and the developers launched Google Ads. It was first introduced in 2000 as Google AdWord and rebranded to Google Ads in 2018.

Look, content and SEO is a powerful move. We can simply say that it is the most profitable method to upscale a business website over the long-term. It takes time and effort.

But, with Google Ads, it is quite different!

The results are promising– you can have it in less than an hour! Yeah, you read it right– LESS than an hour. If you create a compelling ad, if you do it right, it can lead to new sales and give you beautiful results at the end of the hour.

That’s the best part of using Google Ads because it is performance-based.

It has the same mechanism of pay-per-click advertising. So, if you don’t have any clicks, leads, or sales, then you don’t have to pay for it. But, that’s not the only advantage of using Google Ads.

Google has a broad and expansive scope. There is a high chance that you’ve already seen and probably clicked on a Google Ad. See how easy it is to reach out to potential customers?

When people search for a term on Google, that means they intend to look for something they want. Your potential customers are literally telling Google what they want to buy. That’s why Google AdWords is powerful and profitable.

Around 1 million businesses use Google Ads, and 2.3 million searches are performed on Google.

Do you know that the majority of the 2.3 million search results are Google Ads? That’s why over 1 million businesses use Google Ads. It’s an effective way to drive relevant and qualified website traffic as people are exactly searching for the type of products or services your business offers.

Let’s know why companies are seriously investing in Google Ads!

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What are the Benefits of Google Ads?

For two decades in service, Google Platforms has proven their expertise in paid advertising. As Google has been the number one resource by people, organic results and paid advertisements are an excellent combination to apply.

According to Google’s statistics, advertisers who spend $1 on Google Ads make $8 in return. Aren’t you convinced with that benefit?

Do you need other reasons? Well, try to grasp this fact: all of your competitors are using Google Ads. With that, do you think you need more reasons? Millions of companies are using Google AdWords to promote their brands. Even though you have a higher organic search, your results will be pushed down the page because of your competitors. I guess this is a strong reason why you should use Google Ads.

Oh, you are using PPC to advertise your brand and products or services? How about including Google Ads to your paid strategy?


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