Take the pain out in creating high-quality content.
Most bloggers and content creators know that their high-quality content is prone to content scraping. Content scrapers steal content and post it on their website without your permission. Some copy your content manually while others use automated software.
If you are irritated by someone copying your content, there are a few options to choose from. Start by knowing how to determine a content scraper. Once you have caught them, take measures on how to deal with them.
How to Determine a Content Scraper
How can you deal with content scraping if you have not found nor caught a content scraper? Finding a content scraper is a time-consuming and challenging task. But, there are a few ways you can determine them.
1. Search on Google
Searching for your content title on Google is one of the simplest ways to find content scrapers. It might not be a reliable method for you, but there’s a great chance you may come across a few duplicates of your content.
There is an advantage in linking some of your pages to your posts. Internal links trackback the content that is scraped from your website. You can easily spot the content scraper without making much effort.
3. Google Webmaster Tools
Google Webmaster Tool is one of the most reliable SEO audit tools that are free to use. Aside from website auditing, it helps web owners catch content scrapers. Under the Traffic section on the tool, click on the Link to Your Site option. You might find several links that point to your web pages, and one of them might be content scrapers.
4. Use Google Alerts
One of the best tools Google offers is Google Alerts. Index keywords or unique phrases on Google and Google Alert notifies you whenever a content scraper indexed your unique keywords or phrases.
Although Google Alerts is primarily used to quickly find brand mentions, finding content scrapers is a suitable method. Thus, whenever someone scrapes your content or copies the exact title of your post, you get notifications.
How to Deal with Content Scrapers
Now that you have found a few methods for finding and catching a content scraper, here are ways to deal with content scrapers. Follow these methods to prevent your website from being scraped.
1. “Do Nothing” Approach
The “do nothing” approach is the most straightforward and self-explanatory in dealing with content scrapers. It is time-consuming to find, catch, and deal with them, especially for startup websites. You end up spending resources on content scrapers than creating more high-quality content.
However, this is not the best approach to take. Although content scrapers only minimally affect high-authority websites, you still have to deal with the consequences. What more if your website is not well-ranked. There’s a greater chance Google will flag your website as the scraper and think that the content scraper is the original website.
2. File a DMCA Complaint
You can deal with content scrapers legally by filing a DMCA complaint. Contact the website owner through the contact information on their website. If you cannot reach the website owner, the next step is to contact the website’s hosting platform.
WHOIS of Network Solutions is a great accessible tool that can help you find the hosting services of websites. Once you found the right hosting platform of the scraper’s website, launch a formal DMCA complaint with them.
All hosting platform services must take strict actions against plagiarised content under the DMCA (Digital Millennium Copyright Act). If things do not go in your favor, explore the paid services offered by DMCA. Within a few days, the plagiarised content will be taken down.
3. Take Credit for Scraped Posts
For content creators that use WordPress, download the RSS footer plugin. It’s the best way to deal with content scrapers. The RSS footer plugin allows content creators to insert a custom piece of text at the top or bottom of the RSS feed content.
Having the simple line on your RSS feed gives you credit back to your post. Aside from that, it functions as advertising. If the readers click through the links on the RSS text, they are directed to your social profile or website.
Thus, in the event someone scrapes your content, the RSS customed text appears on their feed.
If it does not worry you, then it will not.
Content scraping may or may not affect your website performance. But would you risk it? It is a luxury to deal with content scrapers, especially for new ones. Even if you are still creating content and building your reputation or having a high-ranking website, you need to protect it.
You can do several ways when dealing with content scrapers, and some of the methods are quick to do. You have the choice to do the most straightforward approach or the hardest one. What’s important is you are protecting your website performance and revenue.