Thriving in a local search for one location is already challenging. How much more if you have to do this in several locations?

Knowing search engine optimisation is critical if you want to dominate numerous local searches for your multi-location business. These steps can help you dominate local searches and give you a competitive edge.

Set SEO Goals: Dominate Local Search

Planning and setting goals is the first step. Set your SEO goals based on the market, budget, and SEO audit of your website. Most business owners are tempted to have one domain per business location, when it is best only to have one and merge all subdomains.

Having them in different domains does not have an advantage in local SEO. You can only dominate the local search if you have set your SEO goals and planned your strategies.

Optimise Location Pages

You do not need one domain per business location, but one page for every branch. An optimised landing page for every location will help your SEO. Ensure that the content of your location pages includes the following:

  • Business NAP (Name, Address, Phone Number)
  • Embedded Google Maps
  • Location-specific Branch Information
  • Full Customer Reviews and Comments

You have to make the most of your landing pages and local SEO. Hence, categorise content, testimonials, reviews, promos, news, and updates of each branch location. When Google crawls the pages, it helps improve your local visibility and location-relevant data.

Use Google My Business and Other Business Citations

An online business listing or directory is important to dominate your local search. Google My Business is the best place to start, it is free and the biggest business directory owned by the largest search engine. Google My Business is also the most used map and navigation app.

Besides Google Maps and Google My Business, Yelp is next in line. It is the most popular app made for business reviews. It influences your audiences’ purchase decisions.

You should consider other business directories: Apple Maps, Bing Places, Facebook, and Yellow Pages. You may also look for other business directories recommended for your industry.

Create Content Relevant to Local Search

Fresh, informational, and clear content indicates good SEO. A website needs to have unique content relevant to the local target market, and you can take advantage by using local keywords in your content.

Create fresh articles, optimise them and make them relevant. Always right for your target audience and not for the local SEO.

Invest in White Label SEO

It is good to invest in SEO tools to help you dominate local search for your multi-location business. However, tools can only be helpful if you have a background in SEO or have hired an in-house SEO team. Investing in white label SEO is best if you do not have an in-house digital marketing team. This is the least expensive route you want to take.

If you are in doubt about how to go further with the SEO of your multi-location businesses, this is where Blue Waters can lend a hand.