Is Google Maps marketing a thing? I bet! If you know the importance of Google Maps to local businesses, you would believe!
However, not most business owners believe in it, right? Most people think Google Maps is only used for looking directions or parking spaces. They do not know the power it holds— yet.
Google is now the key player in the local business listing. It is the most effective maps marketing. So, if your business is not listed and indexed appropriately, your business will not show on Google Search, Google+, and Google Maps. That’s why you lose the chance to gain potential local consumers.
Not yet convinced? Now is time to know the importance of Google Maps to local businesses.
Know the Importance of Google Maps
So long to the myth that digital marketing and web listing is unreliable! It is time to know the importance of Google Maps to local businesses, and how it has been a game-changer.
Google Maps has proven to guide several potential customers in finding the location of stores, services, products, or even tourist destinations. So, how does knowing the direction help businesses? Well, it helps generate and convert leads. Here’s how Google Maps helps businesses grow:
Allows Potential Customers to Quickly Contact Business
Google Maps provides a comprehensive index of your business details and potential customers can view your listing. That is why you have to correctly input your business NAP (Name, Address, and Phone Number).
Remember, most digital consumers search by mobile. So if they find your business on Google Maps search, it gives them the convenience to call your business in just one tap.
Make it easier for your potential customers to contact you, ask questions, and have them decide to visit your physical store or not.
Encourages Local Customers to Visit Store
We have discussed how providing your business phone number allows customers to contact you easily. Another Google Maps highlight is how it encourages local consumers to visit your shop.
Local customers can easily check your business profile, products, and services through the uploaded photos on Google Maps. Nowadays, consumers are easily attracted to images. If the visual representation of your business appeals to them, it invites them to visit your store.
The moment local audiences want to check or visit your physical stores, they can find the directions quickly on Google search. Google helps increase your business visibility digitally and locally. Moreover, your customers do not have to toggle between websites or apps, the map shows you the direction.
Increases Website Traffic
We have mentioned earlier how visual representation matters to consumers. As you can curate a visual showcase of your products, services, and business on Google Maps, it is shown on the Google search results. It does provide a sneak peek of what your business offers, but if the potential buyer cannot visit your store, having your website linked would give you an opportunity to increase traffic.
Indeed, Google Maps is a significant platform for both foot and website traffic.
Builds Credibility through Customer Reviews
Approachability and accessibility help increase foot and website traffic. But, nothing builds trust and credibility from customer feedback and reviews. Google Maps displays feedback and reviews in business profile listing. That is why it is best to encourage your consumers to say a word on Google Maps.
Your customer reviews invite potential customers and encourage them to have trust in your business.
Final Takeaway
You can tell the importance of Google Maps to local businesses. Several studies have already proven the efficiency of Google Maps in bringing in the local community. Indeed, it is a significant tool for business growth. But, only if you apply the techniques and strategy correctly and consistently.
If you cannot create and employ a comprehensive marketing strategy alone, contact Blue Water Digital to get started!
