Website design sets your audience’s impression, and as they say, the first impression lasts. That’s why you need to positively impact your audience in just a few seconds.

Your website has to look updated and visually appealing to have a good impression of your brand. Audiences who find your website unappealing and outdated will leave your website immediately.

If you want your website to have a positive impression on your audience, here are the important website design elements you should focus on to have a quality website.

7 Website Design Elements to Focus On

Do not underestimate the influence these website design elements have. Go over them and make the needed updates to improve your website quality.

Easy Navigation

The sole purpose of users visiting your website is to have quick and easy access to their needed information. Your web visitors have short attention spans, and they will leave your website if they have a hard time navigating your website and does not immediately get the information they need. Poor website navigation discourages your audience.

Make your navigation is self-explanatory and straightforward to encourage visitors to engage and check out other pages on your website. Use broad headings and subtopics to help your visitors find the information they need.

Responsive Design

A responsive and interactive website design is crucial; it encourages your audience to stay engaged on your page. Moreover, it means your audience can access your website from any screen size.

Ensure that your audience has a seamless experience with your website. Whether they visit your website through their mobile or desktop computer, your website is appropriately sized and interactive for the device.

Responsive design makes the audience stay engaged on your page.

Consistent Style

In website design, you do not have to forget your brand style. It is essential to create consistency across your platforms.

A consistent style on your website makes people easily recognise your brand. Match your website’s colour, format, and typography to your brand style.

Ensure that when your web developers add an element to your website, it is consistent with the other pages. It is best to create a template or style guide to make it easier for different people who work on your website to add elements.

When you have a consistent design across your website, you create a cohesive design. If your audience can recognise your brand through your website, you earn more conversions in the long run.

Informational Visuals

Visual content, whether a video or infographic, improves website engagement. Audiences are more likely to interact with visual content than text.

Although visual elements are the best method to make your content engaging, some go overboard with their graphic content. A website overloaded with photos and videos become cluttered and slow.

Use visual elements on purpose. Add a related video or image after a block of text. It keeps the audience engaged.

Relevant Content

A quality website has relevant content. Write informative content to keep your audience engaged on the page. It encourages your audience to read through the content and learn more about your business.

Your content has the same significant impact as your overall design. It is necessary to keep sharing relevant information while aligning your writing style with your website style. Make your approach consistent.

Call-to-Action Buttons

You have to plan out well your marketing funnel. If you are driving leads into your website, you have to grab the opportunity and convert them. The design element that will help you with this is your CTA (call-to-action) buttons; it guides your visitors on what to do next.

Make your call-to-action button stand out on the page. It should fit well with the text content and has an attention-grabbing color scheme to make people automatically drawn towards the button.

Integrate CTA buttons into your web design to have better results.

Fast Page Loading Speed

What would an aesthetic website design be if your audience could not see it? Page speed is crucial in web design. You have to ensure your web pages load in less than 3 seconds.

Aside from web visitors having a short attention span, they do not have time to wait for slow-loading pages. If your website takes a long to load, your audience leaves and go to a competitor’s page instead.

You can assess your page speed through the tool Google PageSpeed insight. Make improvements based on the results. Moreover, avoid using elements that take time to load and unnecessarily takes up your white space.

Invest in Website Design

Website design plays a significant role in the success of your digital marketing campaign. You have to invest in web design to drive the best opportunities for your business. A quality website drives people to become more interested in your brand.

If you want help building your website, contact us and book a call to speak with our strategists.